Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Blog Anniversary – Eight Years of Fashion Blogging!

Echoes of a far-flung memory drifted through labyrinth of time and rang the alarm of blog anniversary. A late alarm but nevertheless, I’ve carried the tag of a fashion blogger for eight years in a row now! Ever since that day of liberation eight years ago, I still ponder – Why do I continue to keep writing here? Welcome to my machine, a mercurial one it is. For someone whose plans and agenda barely broaden beyond the time in grasp, most special dates on the calendar ends up like any other, or may be every day is special. But topping up the occasion with an award is rather a blissful recognition that helps you pursuit excellence in positive spirit and mind.