Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Breakthrough Content of the Year, Palladium #Spotlight Awards 2017

Echoes of a far-flung memory drifted through labyrinth of time and rang the alarm of blog anniversary. A late alarm but nevertheless, I’ve carried the tag of a fashion blogger for eight years in a row now! Ever since that day of liberation eight years ago, I still ponder – Why do I continue to keep writing here? Welcome to my machine, a mercurial one it is. For someone whose plans and agenda barely broaden beyond the time in grasp, most special dates on the calendar ends up like any other, or may be every day is special. But topping up the occasion with an award is rather a blissful recognition that helps you pursuit excellence in positive spirit and mind.




Photography: Kumar

Coral blazer jacket by Sasya Blue lungi by Purushu Arie
Photography: Kumar

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  • Aamir Wisal
    October 23, 2018

    Congrats buddy you deserve it.

  • December 5, 2018

    New style, unique collection…

  • kidslove19
    August 5, 2019

    really a good information given by you. this fashion blog is really awesome and contain lot of information about latest fashion design. article is nicely explained and easy to understand. thanks for sharing this valuable information with us. keep your good work.

  • Amir Hamja
    October 4, 2019

    I think the photo man is mad. How can he put on this dress?

  • abdulla
    October 30, 2019

    o nice this

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