Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

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Terms & Conditions

Welcome to Purushu Arie SHOP. If you access and use this website you are agreeing to the terms & conditions mentioned below:



The terms ‘Purushu Arie’, ‘Purushu’, ‘us’ or ‘we’ refer to the owner of the website.

The terms & conditions are applicable to every order made by a visitor of this website (customer). Ordering through this website is only possible after reading and accepting the terms & conditions.

This does not affect your statutory rights. Please read these terms and conditions carefully, the information provided is for general purposes only and does not claim to be constitute legal or other professional advice and should not be relied upon as such. Purushu Arie reserves the right to add, delete, alter or modify these terms and conditions at any time.



We strive to display our products in our pictures as accurate as possible. Any alterations for the sole purpose of photoshoots is mentioned otherwise in the product page. However, due to various factors, such as your phone or computer screen capabilities, may affect what you see on your screen. Therefore, we cannot be held responsible for any difference in colour, texture or other details of the merchandise on your computer or phone screen.



Purushu Arie strongly supports slow-fashion philosophy and most products are often made in limited quantity. We strive constantly add new, fresh, and unique styles. On occasion, certain items displayed on on our site may no longer be in stock. In the event that a customer purchases an item which is no longer in stock, we will refund you for the entirety of that item plus any applicable shipping charges.


All prices displayed on this website are mentioned in Indian Rupee.
All prices are accurate but errors can occur. If a price has been set incorrect, you will be notified after you placed your order and you will get the chance to cancel the order if you don’t agree with the correct price.

Shipping & Delivery


Purushu Arie offers free shipping to all states in India. We try out best to ship the products within 15-20 working days from the date of purchase. After completing a purchase from the shop, you’ll receive an email confirming your order. Please contact us for any assistance you may require post ordering. We will do our very best to update you on the status of the shipment via the email address you would have provided us with.
Purushu Arie is not responsible for any delays linked to the shipping company.



To request international orders, please write to us. Please note that international shipping costs will be borne by the customer and the pricing will vary, depending on the weight of the package and the country of destination.

Returns & Refunds

Please note that the styles sold at Purushu.com are no run-off-the mill fast fashion products. The styles are often painstakingly handcrafted and take a long time to be created. We will not entertain returns or refunds, unless:

  1. The product is out of stock & we’re unable to ship you the desired style.
  2.  Product was wrongly priced and you do not agree with the revised rates.
  3. We shipped you the wrong product (in which case, you can exchange it for the original style that you ordered). Please write to us within 7 working days from the delivery of product to exchange.

Copyrights & Privacy

All the content included on the SHOP section, such as images, designs, text, graphics, logos and data compilations are intellectual property of Purushu Arie (unless specified) and protected by Indian and International copyright laws. The intellectual property may not be reproduced, copied, transmitted or manipulated without the written permission of Purushu Arie.

Use of any image, photograph and promotional graphic (digital, artist rendering or alike) on another eCommerce property, social media page, blog, or news source not affiliated with Purushu Arie without proper written consent is a violation of Indian and International Copyright laws.

Please read our privacy policy.