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  • Freedom Shirt in Seashell Beige, featuring a golden jari border and eco-friendly coconut shell buttons, crafted from handwoven cotton for a gender and body-fluid oversized fit.

    Freedom Shirt: Oversized Handwoven Cotton (Beige)

    ₹4,440
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  • Saree-inspired dress with pleated skirt front, tailored mundhanai/pallu with sleeves, and double side pockets. Fabric: Handloom Cotton, Colour: Cream with gold jari border 1"

    Pudavai Dress (Cream/off-white) with Gold Jari Border (Copy)

    ₹7,499
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  • A gender-neutral draped lungi made from handwoven Pedana Kalamkari cotton, featuring traditional hand-block printed motifs in natural dyes. The pre-stitched lungi includes a comfortable waistband and an inseam pocket for convenience. Showcasing intricate craftsmanship, the lungi blends heritage with modern style.

    Draped Lungi – Pedana Kalamkari Hand Block-Printed

    ₹5,990
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  • A gender-neutral anti-slip black cotton veshti/vetti featuring a hand-block printed Kalamkari border. The pre-stitched design ensures easy wear, while the innovative anti-slip waistband provides a secure fit. This stylish garment blends traditional elements with modern convenience, making it perfect for various occasions.

    Anti-Slip Vetti/Veshti (Black Handloom Cotton – Kalamkari Border)

    ₹2,620
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  • A gender-neutral oversized button-down shirt crafted from handloom veshti fabric in a striking teal green and matte maroon color combination. The Freedom Shirt features intricate veshti border accents and eco-friendly coconut shell buttons, showcasing a modern twist on traditional Tamil aesthetics. Designed for comfort and style, this shirt is perfect for any occasion, emphasizing sustainability and ethical fashion.

    Freedom Shirt: Oversized Handloom Cotton (Green & Maroon)

    ₹3,270
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  • Freedom Shirt: Oversized Handloom Cotton (Cream/Off-White)

    Freedom Shirt: Oversized Handloom Cotton (Cream/Off-White)

    ₹3,440
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  • Lungi Shorts (Handloom Cotton Madras Checks)

    Lungi Shorts (Handloom Cotton Madras Checks)

    ₹3,240
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  • purushu arie checked lungi

    Checked Lungi – Handloom Cotton

    ₹1,990
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  • Purushu Arie D-ring shirt raghav anand

    Checked D-Ring Shirt

    ₹3,240
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  • Saree-inspired dress with pleated skirt front, tailored mundhanai/pallu with sleeves, and double side pockets. Fabric: Handloom Cotton, Colour: Cream with gold jari border 1"

    Pudavai Dress – Tailored Handloom Cotton Saree (Cream/Off-White)

    ₹7,990
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  • Purushu Arie Mundhanai Crop Top Handloom Cotton Pastel Rose

    Pleated Mundhanai Crop Top in Pastel Rose Striped Handloom Cotton

    ₹3,440
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  • Purushu Arie Draped Lungi Handloom Cotton

    Draped Lungi – Pastel Rose with Subtle Stripe Patterns in Handloom Cotton

    ₹3,990
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About

Purushu Arie transforms traditional garments into functional, stylish clothing for everyday life. An alumnus of NIFT New Delhi, Purushu Arie is the founder of India’s first exclusively ungendered fashion label, pioneering body positive, gender neutral Tamil streetwear. The brand is renowned for introducing the first tailored lungis and veshtis with elastic waistband and drawstring, redefining how the garment is worn. Blending innovation with Tamil street style, Purushu Arie champions inclusivity, celebrating individuality and diversity through each design.

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