Purushu Arie is renowned for innovative, gender-fluid, and body-positive Tamil street style. Recognised as the founder of India’s first exclusively ungendered fashion label, Purushu Arie is celebrated for tailored anti-slip lungis, vettis/veshtis, and sarees offering a refreshing blend of innovation and street style.

After completing his schooling at Kendriya Vidhyalaya, IIT Chennai, Purushu began his journey in fashion design at NIFT New Delhi as a graduate student. During his time at NIFT, he launched a prominent fashion blog that quickly gained recognition from the Fashion Design Council of India, leading to invitations for official show reviews at India Fashion Week. The Hindustan Times acknowledged his blog as one of the most influential in New Delhi.

After serving as a Menswear Designer at Lee Cooper (Future Group) in Mumbai, Purushu relocated to Chennai and continued to share his insights through fashion columns in The Hindu Meteoplus newspaper. In 2017, he founded Purushu Arie, India’s first exclusively ungendered fashion line, which features signature pieces like tailored anti-slip lungis, vettis, and sarees designed with pockets for practicality.

Beyond design, Purushu works as an educator, nurturing future talent in the fashion industry. He has shared his expertise through workshops and guest lectures at various esteemed institutions, such as SRM College of Arts & Science, Asian College of Journalism, DOT School of Design, Dream Zone Anna Nagar, and American International School, inspiring students to explore their creativity.

At Purushu Arie, the vision is clear: to celebrate the diversity of clothing subcultures and create fashion that is inclusive, innovative, and a true reflection of individual freedom.