Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.
Purushu completed schooling in 2008 at Kendriya Vidhyalaya, IIT Chennai, and pursued graduation in fashion design at National Institute of Fashion Technology, New Delhi. Purushu’s award-winning fashion blog was created in 2009 in order to record his journey as a fashion design student.
Purushu served as menswear designer at Future Group (Lee Cooper), Mumbai in 2013 and moved to Chennai a year later where he contributed fashion stories for The Hindu newspaper. In 2017, Purushu launched India's first ungendered fashion e-commerce.
MADE IN MADRAS