Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Cool on Campus


College life is when most young adults experiment with their new found personal freedom and autonomy to rediscover their persona. It is also the time when most teenagers jazz up their wardrobe with cool and funky stuff and develop a personal style. I had written an article titled ‘The College Style File’ for The Hindu few days ago following which I decided to put together a trendy back-to-college look in association with Chimp.


Chimp is an Indian retailer who started off with t-shirts, and has since grown into a multi-product brand. Their ‘designed in India’ products include apparel, backpacks, notebooks, phone covers and other cool stuff featuring awesome graphic designs that are young, funky, smart and desi at heart. Their funky designs and economical pricing makes the brand as an ideal shopping destination for students and young adults. Chimp uses organic cotton to manufacture their t-shirt to enhance the comfort and strength of the garment while minimizing harm to the planet and people.
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The idea was to keep the look relaxed, young, casual, trendy and yet something that’ll work in a college campus. Thanks to sportswear trend direction, slogans and cuffed trousers are hot favorites this season. The ensemble effortlessly fuses slogan tee and cuffed trousers with a baseball cap, sneakers and bold red bag.

Graphic Tshirt – Rs. 699, Chimp
Honey Posh Pants – Rs. 949, Chimp
Red Day Tripper Bag – Rs. 949, Chimp
Baseball Cap – Thrifted
Sneakers – Puma

Rex, drugs, rock n roll – the quote simply goes with my personality given I am rock-over-EDM person and I roll, a lot. The muslin posh pants with rib cuff is stylish and comfortable.

Posh pants and sneakers.
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