Award winning fashion blog. India's first gender neutral fashion label.

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Privacy Policy

This Privacy & Cookies Policy describes Purushu Arie’s policies and procedures on the collection, use and disclosure of your information when you use the services, websites, and applications offered by purushu.com (the “Website”) and tells you about your privacy rights and how the law protects you. By using the Website, you consent to our use of your information in accordance with this Privacy & Cookies Policy. We will not use or share your personal information with anyone except as described in this Privacy & Cookies Policy. This Privacy & Cookies Policy is intended to meet our duties of transparency under the “General Data Protection Regulation” or “GDPR” as well as the previous EU Cookies Law. Please read the terms & conditons for more information on site usage.

 

Please note that personal data is not just created by a user’s interactions with the site. Personal data is also generated from technical processes such as contact forms, comments, cookies, analytics, and other third-party embeds. Please read the relevant information below.

Who Are We and How to Contact Us

Who Are We: Purushu Arie is an award winning fashion blogger and founder of India’s first gender neutral fashion label. Purushu Arie is currently based in Chennai, India.

About Purushu Arie

How To Contact Us

What personal data we collect and why we collect it

Information Collected Directly From You:

Identity Data: First name, surname, maiden name, last name, username or similar identifier, title, date of birth, picture, and/or other forms of identification.

Contact Data: Your billing address, email address and telephone numbers.

Online Presence Data: Links to your public account pages at social media websites, links to personal websites, and other online materials provided by you.

Shop Data: We collect information like your name, contact details and other payment related details during the checkout process on our store.

Content Data: Any content you post or enter in the website and not already included in another category, including without limitation, your profiles, questions, preference settings, answers, messages, comments, and other contributions on the website, and metadata about them (such as when you posted them.)

Content Data Policy

Content Data:

Comments: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. Read the Gravatar service privacy policy for more info. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact Form(s): The information provided via contact form in Contact Us page is used for communication purpose.

Media: You are required to provide a photograph via email to book custom handmade illustrations by Purushu Arie. The image will be used as a reference to make the illustration.

Shopping Data Policy

While using the shopping section on our site, we’ll track:

  1. Products you’ve viewed – we’ll use this to, for example, show you products you’ve recently viewed.
  2. Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping.
  3. Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of cart contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  1. Send you information about your account and order
  2. Respond to your requests, including refunds and complaints
  3. Process payments and prevent fraud
  4. Set up your account for our store
  5. Comply with any legal obligations we have, such as calculating taxes
  6. Improve our store offerings
  7. Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

Cookies Policy

To enhance your experience on our sites, many of our web pages use “cookies”. Cookies are small text files that we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personal information unless you choose to provide this information to us by, for example, registering at one of our sites. Once you choose to provide a web page with personal information, this information may be linked to the data stored in the cookie. A cookie is like an identification card. It is unique to your computer and can only be read by the server that gave it to you.

We use cookies to understand site usage and to improve the content and offerings on our sites. For example, we may use cookies to personalise your experience on our web pages (e.g. to recognise you by name when you return to our site). We also may use cookies to offer you products and services.

Cookies save you time as they help us to remember who you are. Cookies help us to be more efficient. We can learn about what content is important to you and what is not. We can revise or remove web pages that are not of interest and focus our energies on content you want.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Social media cookies are used when you share information using a social media sharing button or “like” button on our Site or you link your account or engage with our content on or through a social networking website such as Facebook, Twitter or Google+. The social network will record that you have done this. These cookies may also include certain code that has been placed on the Site to help track conversions from ads, optimise ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—users who have already taken certain action on the Site.

If you want to control which cookies you accept. You can configure your browser to accept all cookies or to alert you every time a cookie is offered by a website’s server. Most browsers automatically accept cookies. You can set your browser option so that you will not receive cookies and you can also delete existing cookies from your browser. You may find that some parts of the site will not function properly if you have refused cookies.

Please be aware that if you do not configure your browser you will accept cookies provided by this website.

How to see cookies that you have accepted. You can configure your browser to accept all cookies or to alert you every time a cookie is offered by a website’s server.

Who we share your data with

Third-party providers with whom your data is shared:

Payment Gateway: Purushu Arie accepts payments through Instamojo secure payment gateway. When processing payments, some of your data will be passed on, including information required to process or support the payment, such as the purchase total and billing information. Please see the Instamojo Privacy Policy for more details.

Social Media Sites: For features such as social media logins, likes and shares services and traffic monitoring.

The data collected may include:

  • Identity Data
  • Contact Data
  • Online Presence Data

Google Analytics: Behavioural & technical data for website analytics.

Google Adsense: Cookies to display personalised user-based ads – based on users’ interests, demographics, and Google Account information, and allow Google to collect visitation information from my site to create interest categories. Google Adsense also serves third party ads – Read Google’s user consent policy here.

Akismet: This site uses Akismet to reduce spam. Learn how your comment data is processed by Akismet.

Youtube: Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.

Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.

Google Web Fonts: For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our plugin.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy at https://www.google.com/policies/privacy/.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

How we protect your data

This website secures your information using SSL security services.

We limit access to your personal data to those employees and other staff who have a business need to have such access. All such people are subject to a contractual duty of confidentiality. We cannot, however, ensure or warrant the security of any information you transmit to Purushu Arie or guarantee that your information on the Services may not be accessed, disclosed, altered, or destroyed by a breach of any of our physical, managerial, or technical safeguards.

We have put in place procedures to deal with any actual or suspected Personal Data breach. In the event that personal information is compromised as a result of such a breach of security, Purushu Arie will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy & Cookies Policy, or as otherwise required by applicable law.

Purushu Arie cannot ensure that your personal data will be protected, controlled or otherwise managed pursuant to this Privacy & Cookies Policy if you share your login and password information with any third party, including any third party operating a website or providing other services.

Links to Other Websites

This website may contain links to other websites not operated or controlled by Purushu Arie. We are not responsible for the content, accuracy or opinions expressed in such websites, and such websites are not investigated, monitored or checked for accuracy or completeness by us. Please remember that when you use a link to go from the services to another website, our Privacy & Cookies Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our site, is subject to that website’s own rules and policies. Such third parties may use their own cookies or other methods to collect information about you.

Changes to Our Privacy & Cookies Policy

We reserve the right, in our sole discretion, to change, modify, add, or remove portions of this Privacy & Cookies Policy at any time. Any changes or updates will be effective immediately upon posting to this page. You should review this Privacy & Cookies Policy regularly for changes. Your continued use of our site following the posting of any changes to this Privacy & Cookies Policy means you consent to such changes.