Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

The British flavour in India

London has a vast costume history dating back to the Elizabethan and Victorian era. Major changes happened in mid-60s when Beatles became a worldwide phenomenon and London sprang was back into the fashion scenario at a time when Paris, America and Milan had already made it big with icons like Christian Dior or Christobal Balenciaga to boast about.

I am a London loyalist if asked to choose between the four fashion capitals. I love the British fashion sensibilities. My biggest fashion idol, Lee Alexander McQueen belonged to London. The legendary John Galliano is British. Godmother of fashion industry, Anna Wintour is British born. Kate Moss. Iconic Vivienne Westwood. I probably don’t have to give any more explanation on why London inspires me as a fashion design student.

ICONIC LANDMARKS IN BRITISH FASHION:
May be since English people ruled us for over two centuries, I being in India, can still feel the remains of what the British had left back. The structures in Chennai continues to have strong British sensibilities. Kolkata is still typically British. Mumbai is Mumbai today because British people were there. Right from the nation’s culture to the politics… we have a strong British influence. 
Fashion is no less. 
HERE IS A COMPARISON OF MY FAVOURITE FASHION DESIGNERS FROM LONDON & INDIA, IN TERMS OF THEIR DESIGN SENSIBILITIES
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