Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Indian Embroidery Techniques

One of my faculty in college told me some time ago that unlike western designers who focus more on silhouettes, Indian fashion industry is all about surface treatment. According to Times of India, when Bryanboy attended Lakme Fashion Week in Mumbai, he was totally mesmerized with the fabrics on and off the ramp!

“I have seen some great designs here that have really inspired me. For me, what is important in a garment is the selection of material. It is all about the fabric. There are so many options here when it comes to fabrics,” the 24-year-old said in an interview. 
“Then you can really see the labour put behind in every garment with sequins, beads, embroidery, etc. This is only in India, you don’t see this anywhere else. It’s only in India that you see people wearing these clothes that are well-made and hours and hours have gone behind those clothes to make them what they are. So I’m very inspired by the labour that people put here in making the clothes and the fabrics,” he added.

No wonder… that we budding fashion designers are made to work religiously with needles and threads. We have been learning embroidery techniques such as Kasuti, Phulkari, Chikankari, Kutch which has its roots from across the diversely cultured nation we live in. After months of struggling with needle and embroidery threads, we had our final jury display few weeks ago.

Here are some jaw-droppingly-intricate Indian embroidery techniques that our classmates displayed.

Handbag designed by Goonjan with Kutch embroidery on woven surface.

Smridhi’s display and clutch with embroidery details on lace.
Tarveen’s contemporary take on zardozi!
Madhumala’s kutch embroidery swatch.
Madhumala’s kasuti embroidery.
Kriti’s amazing phulkari swatch.

Kriti’s kutch embroidery swatch.
Yet another highly intricate kasuti work by Kriti.
Meenakshi’s chikankari embroidery design. Smart and simple!
Bodice created by Jessica with kasuti work.
Jessica’s kasuti swatch.
My personal favo! Clock which is completely embroidered but for the frame! Hats off to Priyanka Maharana to come up with this brilliant idea.
Prakriti’s contemporary take on kantha stitch.
Embroidery swatch by Himansha Yadav.
Kantha embroidery by Aparna.
Aparna’s chikankari swatch.
Upasana’s Kashida embroidery swatch.
Chikankari swatch by Upasana Nidhi.
One of my favourite Kantha work, by Upasana.
Anu’s embroidery display!
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