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The Hindu

January 20, 2016

Hello, 2016 Fashion Trends
November 10, 2015

Diwali Style Lessons
October 29, 2015

Men’s Shirt Buying Guide
July 21, 2015

Relaxing the Corporate Dress Codes
May 20, 2015

Interview – The Sartorialist
February 8, 2015

Gender Bender
January 20, 2015

The Hindu, Hindustan Times & IFB Feature

About

Purushu Arie transforms traditional garments into functional, stylish clothing for everyday life. An alumnus of NIFT New Delhi, Purushu Arie is the founder of India’s first exclusively ungendered fashion label, pioneering body positive, gender neutral Tamil streetwear. The brand is renowned for introducing the first tailored lungis and veshtis with elastic waistband and drawstring, redefining how the garment is worn. Blending innovation with Tamil street style, Purushu Arie champions inclusivity, celebrating individuality and diversity through each design.

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