Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

The Hindu, Hindustan Times & IFB Feature

Blogging can get exhausting when you often lose track of time and end up giving all of you to the computer. A blogger doesn’t practice the standard 9-5 paradigm and it’s very easy to get carried away while juggling between composing draft articles, researching, making fashion illustrations, answering emails, tweeting, Instagram posts and FB shares. It is important to flee from the physical and creative fatigue that’s provoked. Take a vacation away from earth and run away from society. Get lost in your own mind to rediscover the lost you and return with tons of adventures to look back on. Return with positive energy that can be directed towards work. It was all about breaking the routine, changing it up and doing the different – the week that was.

The week began with Pongal festivity, when I had contributed an article for The Hindu, Metroplus titled “Have Yourself A Trendy Pongal.”

The festival was an intimate affair, celebrated with family and friends. Pongal was also an occasion to take a break from the regular shirt-and-trousers and instead wear the traditional costume of South Indian men, veshti – a white rectangular cloth with golden zari border tied around the waist like a sarong.
Hindustan Times City featured me on January 18th 2014 among three fashion blogs that every guy must follow in the article titled “Men of Style.”


15th Links à la Mode Feature : January 15th 2014

My blog was also featured in IFB Links a la Mode on January 15th. In a strange coincidence, the January 15th also marks the 15th time my blog was featured in IFB weekly roundup. Read all the 20 amazing articles below.

SPONSOR: shop bop Tory Totes, Skarlett blue, Lotta Stensson, Del Mar, IKII, Loyd Ford, English Factory, Valia Gabriel, Hender Scheme, The Laundry Room & Minimale Animale


Away from the urban landscape, away from everyone I know, getting lost to get back what was lost. The quieter it gets, the more you can hear because solitude is a deep union with one’s lost self. 
Mahabalipuram beach.
South Indian filter coffee in a contemporary setup at Mahabalipuram village.
Random pen doodles over breakfast.
Sunset at Mahabalipuram.
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