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May 27, 2017

Breakthrough Content of the Year, Palladium #Spotlight Awards 2017
December 17, 2016

70s Rebel Style – Starter Pack
December 8, 2015

Moving On From Chennai Floods + IFB Links a la Mode
January 20, 2015

The Hindu, Hindustan Times & IFB Feature

About

Purushu Arie transforms traditional garments into functional, stylish clothing for everyday life. An alumnus of NIFT New Delhi, Purushu Arie is the founder of India’s first exclusively ungendered fashion label, pioneering body positive, gender neutral Tamil streetwear. The brand is renowned for introducing the first tailored lungis and veshtis with elastic waistband and drawstring, redefining how the garment is worn. Blending innovation with Tamil street style, Purushu Arie champions inclusivity, celebrating individuality and diversity through each design.

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Purushu Arie

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