Skip to content

SHOP
ABOUT
- Press
- Contact
BLOG

Masculinity

March 5, 2016

Skinny Male Models are Defying Conventional Standards of Male Beauty
February 25, 2016

Body Image Issues in Men
February 22, 2016

Hegemonic Masculinity and Emphasized Femininity

About

Purushu Arie transforms traditional garments into functional, stylish clothing for everyday life. An alumnus of NIFT New Delhi, Purushu Arie is the founder of India’s first exclusively ungendered fashion label, pioneering body positive, gender neutral Tamil streetwear. The brand is renowned for introducing the first tailored lungis and veshtis with elastic waistband and drawstring, redefining how the garment is worn. Blending innovation with Tamil street style, Purushu Arie champions inclusivity, celebrating individuality and diversity through each design.

Instagram
YouTube
Twitter

Quick Links

Privacy Policy
Terms and Conditions

Purushu Arie © 2026

This website uses cookies to deliver you a great shopping experience. Privacy Policy Accept

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT

↑

Purushu Arie

Typically replies within few minutes

Hi there! 👋 Thank you for choosing to #WearYourFreedom with Purushu Arie. If you have any questions about orders, sizing, customization, or anything else, feel free to ask! We'll get back to you shortly.

WhatsApp Us

Your basket (items: 0)

Products in basket
Product	Details	Total
	Available on back-order Previous price: Discounted price:	Save

Subtotal ₹0

Shipping, taxes, and discounts calculated at checkout.

Your basket is currently empty!

Notifications