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Lungi

March 13, 2026

The Origin of Tailored Elastic Waistband Veshti & Lungi With Drawstring
May 18, 2021

Lungi vs Vetti – Caste & Class Prejudice in Clothing of Thamizh Cinema
April 16, 2018

Lungi Breaking Off Chains
May 27, 2017

Breakthrough Content of the Year, Palladium #Spotlight Awards 2017
July 17, 2013

THE PERSONA – NIFT GRADUATE DESIGN COLLECTION

About

Purushu Arie transforms traditional garments into functional, stylish clothing for everyday life. An alumnus of NIFT New Delhi, Purushu Arie is the founder of India’s first exclusively ungendered fashion label, pioneering body positive, gender neutral Tamil streetwear. The brand is renowned for introducing the first tailored lungis and veshtis with elastic waistband and drawstring, redefining how the garment is worn. Blending innovation with Tamil street style, Purushu Arie champions inclusivity, celebrating individuality and diversity through each design.

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