Lungi Breaking Off Chains

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SHOP Model: Mani Kandan | Photo: Kumar A | Lungi: Purushu Arie I wore this lungi to TEDxChennai where the crowd hooted & cheered when I commenced the talk with a vanakkam. I’ve always pondered over how fashion fades but some styles survive for centuries. The lungi, also known as longi, loyngi, mundu, saaram, izaar, fūṭah, ṣārūn, sarong and several other names depending on geography, is a popular leisurewear choice in hot-and-humid Africa and Asia. The lungi survived for centuries because it makes absolute sense in these climatic conditions. However, from Dhaka or Dubai to Chennai and Mumbai, elitist social attitudes have unfortunately chained the lungi in prejudice of stigma. Today, mostly the middle-aged and the elderly prefer lungis. Caught in chains of stereotypes and class-constructs, the lungi hasn’t evolved functionally. In the 21st century, lungi is fighting the clutches of growing disconnect with millennial market. However the chains that bind the lungi aren’t any stronger than its weakest link. Photographer A Kumar lenses the lungi breaking free from the mediocre chains of social prejudice. After all, freedom is about choosing our own chains. LUNGI BREAKING OFF CHAINS

14 responses to “Lungi Breaking Off Chains”

  1. Namrata avatar
    Namrata

    Never imagined lungi can look so stylish too.

    Reply
  2. cornerforu avatar
    cornerforu

    hi, Purushu
    I share something new and trendy Lungi Style in Fashion world. Keep going bro Nice Style…

    Reply
  3. Stitch & Shizzle - Indian Instagram avatar
    Stitch & Shizzle - Indian Instagram

    Your work is so original. I love it!

    Reply
  4. Poonam avatar
    Poonam

    Lungi is looking so stylish.

    Reply
  5. Cuero bags avatar
    Cuero bags

    Something new to watch. Keep doing the experiment and share such new things.

    Reply
  6. ovjjewels19 avatar
    ovjjewels19

    thanks for sharing this post with us. lungi is really awesome and stylish. really useful information from you. keep your good work.

    Reply
  7. Hike Daily avatar
    Hike Daily

    I am Looking Different,
    It’s Looking Cool.

    Reply
  8. Bliss Marcom avatar
    Bliss Marcom

    Your work is so original. I love thank you so much

    Reply
  9. Style Healerio avatar
    Style Healerio

    love this blog.. every time learnt new things from your blog.

    Reply
  10. sakshi gupta avatar
    sakshi gupta

    lungi with chains is such an unbelievable and creative idea

    Reply
  11. Tehsin avatar
    Tehsin

    Lungis are literally breaking chain since the Mahendra singh dhoni wore one during the IPL . The lungi craze have seen increasing.

    Reply
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    android apps

    This site is actually amazing and have great collection of clothes. It have amazing collection for people all over the buy. I really appreciated your hard work. Keep it up.!

    Reply
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    plaid shirts

    i read your post it is very informative and good

    Reply
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    nmn powder

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