Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

  • 2
  • April 22, 2018

    Never imagined lungi can look so stylish too.

  • April 28, 2018

    hi, Purushu
    I share something new and trendy Lungi Style in Fashion world. Keep going bro Nice Style…

  • May 11, 2018

    Your work is so original. I love it!

  • Cuero bags
    June 12, 2019

    Something new to watch. Keep doing the experiment and share such new things.

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