Purushu Arie was founded as a fashion blog in 2009 while Purushu was studying fashion design at NIFT New Delhi. In 2017, Purush Arie's blog evolved into India's 1st exclusively ungendered clothing label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018. Purushu's signature silhouettes include tailored lungis and saris. Purushu Arie designs with the ethos of sustainable intersectional inclusivity that defies gender, caste, & class status quo.
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LUNGI BREAKING OFF CHAINS
I wore this lungi to TEDxChennai where the crowd hooted & cheered when I commenced the talk with a vanakkam. I've always pondered over how fashion fades but some styles survive for centuries. The lungi, also known as longi, loyngi, mundu, saaram, izaar, fūṭah, ṣārūn, sarong and several other names depending on geography, is a popular leisurewear choice in hot-and-humid Africa and Asia. The lungi survived for centuries because it makes absolute sense in these climatic conditions. However, from Dhaka or Dubai to Chennai and Mumbai, elitist social attitudes have unfortunately chained the lungi in prejudice of stigma. Today, mostly the middle-aged and the elderly prefer lungis. Caught in chains of stereotypes and class-constructs, the lungi hasn't evolved functionally. In the 21st century, lungi is fighting the clutches of growing disconnect with millennial market. However the chains that bind the lungi aren't any stronger than its weakest link. Photographer A Kumar lenses the lungi breaking free from the mediocre chains of social prejudice. After all, freedom is about choosing our own chains.
Model: Mani Kandan | Photo: Kumar A | Lungi: Purushu Arie
This site is actually amazing and have great collection of clothes. It have amazing collection for people all over the buy. I really appreciated your hard work. Keep it up.!
First and foremost, I admire your blog; I carefully read your article and find your content to be really informative. I hope you enjoy this site as much as I do. I hope you obtain more experience with your knowledge; this is how people learn more.
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Namrata
Never imagined lungi can look so stylish too.
cornerforu
hi, Purushu
I share something new and trendy Lungi Style in Fashion world. Keep going bro Nice Style…
Stitch & Shizzle - Indian Instagram
Your work is so original. I love it!
Poonam
Lungi is looking so stylish.
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Something new to watch. Keep doing the experiment and share such new things.
ovjjewels19
thanks for sharing this post with us. lungi is really awesome and stylish. really useful information from you. keep your good work.
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I am Looking Different,
It’s Looking Cool.
Bliss Marcom
Your work is so original. I love thank you so much
Style Healerio
love this blog.. every time learnt new things from your blog.
sakshi gupta
lungi with chains is such an unbelievable and creative idea
Tehsin
Lungis are literally breaking chain since the Mahendra singh dhoni wore one during the IPL . The lungi craze have seen increasing.
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This site is actually amazing and have great collection of clothes. It have amazing collection for people all over the buy. I really appreciated your hard work. Keep it up.!
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i read your post it is very informative and good
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First and foremost, I admire your blog; I carefully read your article and find your content to be really informative. I hope you enjoy this site as much as I do. I hope you obtain more experience with your knowledge; this is how people learn more.