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Ethnic Wear

May 18, 2021

Lungi vs Vetti – Caste & Class Prejudice in Clothing of Thamizh Cinema
November 12, 2015

The Great Indian Jacket – Sherwani Feat. Paresh Lamba Signatures
November 10, 2015

Diwali Style Lessons
October 1, 2015

Thinking Beyond Bling – Shades of India
January 12, 2015

Ethnic Wear Shopping – Maandna
August 18, 2011

Jamdani and Brocade weaving at Banaras

About

Purushu Arie transforms traditional garments into functional, stylish clothing for everyday life. An alumnus of NIFT New Delhi, Purushu Arie is the founder of India’s first exclusively ungendered fashion label, pioneering body positive, gender neutral Tamil streetwear. The brand is renowned for introducing the first tailored lungis and veshtis with elastic waistband and drawstring, redefining how the garment is worn. Blending innovation with Tamil street style, Purushu Arie champions inclusivity, celebrating individuality and diversity through each design.

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