Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie launched exclusive gender neutral fashion line. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

JAMDANI and BROCADE weaving at Banaras

Textiles form the backbone of Indian fashion industry. India’s fashion industry heavily relies on textiles that make up for the nation’s unique, exquisite and intricate clothing. I traveled with fellow students from fashion design department, NIFT New Delhi, across the historic town of Banaras to study the various textile crafts that’s been practiced in the town.

Banaras is a major textile hub that caters the needs of both the local and international markets. One simply cannot miss the Jamdani and brocades of Banaras. It’s been just four days since India had celebrated the 64th independence day and I am proud to pen this article about an exquisite craft which is unfortunately crying for immediate attention and uplift.

The silk Jamdani or the ‘figured muslin’ is a technical variety of brocade traditionally woven in Banaras. It may be considered to be one of the finest products to come out of the Banarasi loom. Here silk fabric is brocaded with cotton and rarely with zari threads.

Jamdani Fabric
Jamdani is woven by transfixing the pattern thread between a varying number of warp threads in proportion to the size of the design, then throwing the shuttle to pass the regular weft. By repeating this process, where in the size and placing of the cut-thread is in accordance with the character of the pattern, the Jamdani weaver produces an array of intricate designs.
Cutwork Fabric

Benarasi Jamdani in making

Developing the motifs
Different types of motifs

Close up of Jamdani motif
This national award winning sari at weavers service center had a more contemporary design in comparison to other sarees. The price of this saree can be estimated anywhere between Rs.100,000-200,000.
Comparison of front side & reverse side of the saree
Most weavers work on handlooms set up in their homes. The weavers prefer to work in natural light-source (sunlight) over artificial lighting since the latter can tamper eye-sight with age.

Banarasi Jamdani is a craft that faces the immediate threat of extinction if untouched. The major threat that the craft faces today is the high job dropout rate of weavers due to inadequate wages. The weavers are paid a meager wage averaging about Rs.150 per day. Due to poor wages, several weavers have quit working with looms. Weavers are forced to lookout for other jobs with better wages in contrast to the art that’s been practiced for generations. There’s no bigger loss to the industry than the loss of these highly skilled weavers who form the very backbone of the textile industry which in-turn forms the backbone of fashion industry.
Textile manufacturing hubs in 3rd world countries are often tagged with sweatshop working conditions. At least in Banaras, I personally haven’t encountered any of those extremely hazardous environment or human rights violation as it’s reported in the media. But Banaras is still fighting the child labor menace. Many children from the age of eight and above are still seen working in small-scale textile industries. But when you interact with the kids, you get to hear the other side of the story. Most of these underage-labor belong to extremely down trodden families and they are left with no choice but to work in order to fulfill their basic necessities of foot-shelter-and-clothing. The children I interacted were clear that they are left with no other choice, but to work in order to support themselves and their families. Most of them optimistically call it as their way of learning & receiving formal training. It amused me to see young children operate looms with such ease and expertise and have more knowledge about textiles and manufacturing process than we students did in spite of receiving formal training from the nation’s most prestigious fashion school. If asked to make a choice between working to earn their basic necessities or attend schools to have formal education, I won’t be surprised if most of these downtrodden kids will choose to work, as it’s happening now. Sometimes, things are beyond anyone’s reach and what’s even worse was that I couldn’t even disagree these kids.
Several Indian fashion designers, NGOs and government are taking measures to promote and revive this beautiful craftwork and working conditions in Banaras. But then, there are several other lesser known textile hubs in India where the scene could be much worse than what I found in Banaras.

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