Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Ethnic Wear Shopping – Maandna

The onset of New Year follows the verge of winter solstice and marks the anticipation of Makar Sankranti – one of the most auspicious Hindu festivals celebrated largely in South India in myriad cultural facets, with great devotion and joie de vivre. The occasion which marks the reaping of the harvest is renowned not only for kite festivals, intricate rangolis and other traditional props, but also the vivid traditional clothes that are meant to lift up your mood on the occasion. As the seasonal cycle bids adieu to the old and ushers in the new, so is advent of Makar Sankranti attached to shopping a fresh array of traditional outfits. With festivity knocking at our doors, can shopping be far behind?

The house of Maandna brings you sleek ethnic styles in a mood that combines elegance with cheerfulness which are ideal for an elegant occasion as well as regular daily wear. The label offers minimal silhouettes in young, preppy and vibrant colours infused with handcrafted mirror embroidery and kashida work done by desert artisans in Bikaner. Minimalist bird motifs are embroidered in contrast colours along with hints of gold khadi prints adding extra glitz to these stylish pieces which juxtapose traditional techniques with contemporary outlook. Tailored in pure cottons in colour fast hues, Maandna offers styles that keep you at ease for hours.So, get set to rock a trend everyday this season with whatever the look is – from casual to Boho, from occasion elegance to smart street style with handcrafted designs from Maandna.

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