Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.
This is Kumar.
Kumar wears
shirt & neck tie
to work.
COOL!
This is Jane.
Jane has a neck,
BUT, DA FUQ!
no neck tie at work?
WHY?
And.. why is this Indian lady wearing
Kanye West Winter 1901?
Hijab?
BURQA?
Why do some people want ban on
only one of these head covers?
And... Native American women dress
to offend modern American businessmen?
WHY?
WHY WE
WEAR
WHAT
WE WEAR
Cave people wore animal skin
environment in general.
for protection from
climate, fire...
PETA found SATAN!
Clothes used to cover excretory organs
Because: FEAR of causing disgust
SOCIAL NEEDS OF CLOTHING ESTABLISHED
Esteem needs kick in!
Clothes evolve as
tool of VANITY
Nostradamus predicted: Vanity will become multi-billion dollar industry.
Okay.. he dindn't.
By ancient timeline
clothes clearly reflected
social class & roles
Some men preferred shorter robes.
Because, they go out & work #Comfort
Women didn't.
Right hand let free
Left hand is let free
BIRTH OF GENDERED CLOTHING
Patriarchal Greco Romans equate clothing
as a moral protection of man's property
WOMAN
Insecure Husband Alert!
Greco Roman styles reach India.
Few Mauryan royal women
start covering upperbody
breastband a.k.a pratidhi
Trivia: Few lower caste Indian women were denied the right to cover breasts till 19th century.
Kushans bring in Persian clothing style
Like.. trousers, cut & sew garments.
Women in Gupta dynasty wore stitched blouse...
"cholaka"
Most Indians continued to wear draped rectangular fabric.
Evolve into modern sari & dhoti
In Europe, religion influence people
to cover even hair & neck.
*only women
Men found comfort in pants
And we had first desi sanskari couple....
NOT!
Imperialists visit Asia-Pacific,
America & Africa.
hey, no clothes?
i am wearing. can't you see?
my morals say your visible breasts are inappropriate
You pervert!
Gave them their morals
Took away everything else...
19th century Industrial revolution
led to mass manufacturing!
Men's clothing changed from
THIS
TO THIS
Dude,
You're darb!
Dude,
You're drag!
While men's clothing focused on functionaity,
19th century women clothing was cruel AF!
suffocating corsets
heavy crinoline
restricting movement
Damn. Gotta fix this, said:
1ST WAVE FEMINISTS
Feminists fought for women's civil rights.
Women's social role changed radically.
So did women's clothing of early 1900s.
Paul Poiret designed pants for women, 1920s
I made a suit for you - Coco Chanel, 1920s
1st women's tuxedo YSL: 1966
Information era: Advanced gender studies
"Gender" &"Sex" distinguished.
Social / psychological attributes of sex
Biological attribute defined by measurable chromosomes / organs.
Non-Socts: That's feminine! Scots:Nooooo
Prior to World War 2, pink was masucline
Gender attributes change with cultures & time.
You are programmed to shop
gender notions of a sexist past. #GenderedEconomics
Fuctional
Barely any pockets
Variety & Vanity
Stripes & checks
MEN'S
WOMEN'S
MEN'S
WOMEN'S
THINK #BEYONDBINARY
[]
UNGENDER
INDIA'S FIRST UNGENDERED FASHION E-COMMERCE
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Giftsg
Nice presentation, I love it.
Devin Jones
Wow Great. It is very Inresting artice. Nice Presentesation.