Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

#PurushuArieBridal x TAILORMAN + [GIVEAWAY]

Gown: Purushu Arie, Tuxedo: Tailorman, Styling: Purushu Arie, Photography: Rajesh Thanikachalam, MUA: Anusha Swamy

The essence of marriage lies beyond the ring worn or paper signed. It is the union of two hearts whispering reliance for the other’s happiness and well being. Togetherness is something as beautiful as radiant rose petals that unfurl to the warm sun. Perhaps that is why I extensively used handcrafted rosettes in Rincy’s wedding reception gown.  Dazzling array of crystals, beads and pearls strike an eternal bond with Georgette rosettes in champagne-pink. The sophisticated allure was a tribute to Rincy’s chic, urban and trendy persona.

With the sun shining down, Rincy and Shankar walked hand in hand to majestic beats of traditional Shingari melam. Friends and family gathered at a West Chennai banquet hall to celebrate the commitment of love and support between two wonderful people. Shankar made a striking statement in head-to-toe Tailorman look featuring a black tuxedo teamed with printed pocket square and a romantic bow tie in red.

Scroll down for entire look + exclusive giveaway from Tailorman!

Rincy’s Gown: Purushu Arie | Shankar’s Tux: Tailorman | Styling: Purushu Arie | Photography: Rajesh Thanikachalam | MUA: Ananya Swamy


It gives Tailorman and myself immense joy to be part of Rincy and Shankar’s fairy-tale wedding. Celebrating the special occasion, I’ve teamed up with Tailorman & will be giving away custom made Tailorman shirts to my readers. It’s time to upgrade your shirt game! Read the terms & conditions below.


Follow Tailorman on Instagram (@TailormanIndia) or Facebook (@TailormanIndia)

Follow Purushu Arie on Instagram (@PurushuArie) or Facebook (@PurushuArie)

Share your best shirt style on Instagram or Facebook, tag @PurushuArie & @TailormanIndia with the hashtags #TailormanIndia & #ShirtGameOn

The Facebook & Instagram post with highest likes will win custom made shirt from Tailorman India.


1. Only those living in India are eligible to participate.
2. Do not forget to use the hashtag #TailormanIndia & #ShirtGameOn, and tag@purushuarie & @tailormanindia in your posts.
3. The contest will end sharply at 11:59PM, 1st May 2017.

  • 122
  • May 30, 2017

    This pink gown is really fabulous and model looking very beautiful in this gown.

  • komal sharma
    January 9, 2018

    Nice Post

  • Alpha Infotech
    April 12, 2019

    I love this bran amazing fitting

  • micky patel
    June 28, 2019

    great post.nice pink gown.

  • ajay rana
    September 13, 2019

    i also tried this tailor man awesome… and i read your another bogs they are also beneficial & good

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