Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Learn The New Style Rules of Power Dressing From These Indian Fashion Bloggers

Powerful and iconic public figures like Michelle Obama and Naomi Campbell have redefined the term “Power Dressing”. This fashion style is no longer about the cliched shoulder pads of 80s or boxy  and unflattering suits. Here are some Indian fashion bloggers who nailed the art of power dressing with a modern 21st century twist. Learn the new style rules of power dressing from these Indian fashion bloggers to make a fierce statement at your work place.

Image: FUSS


Rhea Gupte of FUSS shows you why a clean and crisp white shirt is a truly powerful wardrobe staple. Opt for a clinical white shirt with concealed placket and give a quirky twist to this basic power dressing piece by pairing it with statement metallic jewelry. 
Image: Head2Heels


Roxanne D’Souza of Head2Heels is gifted with the superpower to effortlessly work animal prints but what I am talking about here is to up your presentation skills with interesting accessories that can surely elevate your power dressing attire. Remember that at workplace, too much accessories can break the look. A sleek bag, watch and statement making jewelry piece should do the trick.
Image: Big Hair Loud Mouth


Power dressing is all about meaning serious business at work place and when you mean business, you just cannot have your hands tied up to your bag. Like Nilu of Big Hair Loud Mouth, ditch your over sized tote and carry a cross body bag instead to store all your essentials. 
Image: Republic of Chic


From Kate Middleton to Hillary Clinton, midi length skirt has become a signature style of women at power. While mini skirts are revealing, maxi is tagged as laid back. Ruhi Sheikh of Republic of Chic shows you how midi length is a practical go-to option without compromising on style.
Image: Akanksha Redhu


Cut your hair length to reinvent yourself, especially if you’re starting a new job and want to feel instantly more sophisticated, individualistic and confident. Akanksha Redhu gives a playful twist to her short hair with brown under-streaks.
Image: Razzle Dazzle Pickle


Ritu Arya of Razzle Dazzle Pickle shows you how you don’t need a six inch high heels to elevate your style quotient. Rise up in boots and flat shoes which are the 21st century power brokers of your feet at workplace.
Image: Surface85


A confident woman is a sexy woman. Chennai based fashion blogger Aurelie of Surface85 knows how to make a stylish statement at work place in a head to toe black ensemble. Adding a vest to your wardrobe will spice up your uniform and bring some character to your look.
Do you know someone in your office who nails the art of power dressing like these bloggers do? Does that someone in your office stand out amidst a sea of pin stripes and blacks and whites? Nominate them as Van Heusen #MostFashionableProfessional by visiting  www.vhmfp.com
You win assured gift vouchers from Van Heusen for nominating and winners get a wardrobe makeover worth Rs 1 Lakh!
1 Comment
  • January 23, 2018

    Very informative blog post! It shows the versatility of fashion through different personalities.

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