Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Shopping Guide – 10 Winter Essentials For Men

Winter has finally arrived in India. The drop in mercury slightly varies across the subcontinent with the Northern counterparts experiencing a fiercer cold wave. If you know what to wear, dealing with chill weather is like breeze. Here, I list down 10 winter shopping essentials for men sourced from Shopalike.in that  not only keep you warm but trendy and fabulous. Get set to bundle up in style with hottest winter fashion trends.

BOMBER JACKET: Wearing a bomber jacket is a smart way to layer up in Indian winters. A bomber jacket which has a classic timeless appeal will work for a day to night casual look. From mustard to canary, yellows are set to be a huge trend in 2015 which makes this Ed Hardy bomber jacket an ideal investment that can be carried on to next year.

JUMPERS & CARDIGANS: Jumpers and cardigans are a versatile piece of clothing that can be integrated into a variety of smart-casual and formal looks. Light weight jumpers can be worn on daily basis and would really come handy in mild Indian winters. For winter 2014-15, avoid heavy cable knits and instead opt for fine wool versions like the grey melange jumper with contrast tipping from United Colours of Benetton.

STRIPES: Moving away from the traditional nautical line, stripes have truly transformed and seen speedy alteration for this season. The striped shirt from Quicksilver featuring stripe patterns in differing thickness is ideal for a casual winter day out. Stripes are quite an easy trend to pull off and make a statement by sporting this VOI Jeans tshirt featuring stripes in contrasting directions.

T-Shirt – VOI Jeans | Rs. 374 (50% off)

LEATHER CHUKKA SHOES: The time is just perfect to bid adieu to your suede loafers and invest in a pair of leather chukka boots this season. This wardour chukka shoes from Nike don’t just make up for a trendy and stylish winter buy but will also spare you from suede cleaning hangover on Saturday afternoon.

Clutter Print T-Shirt – Pepe Jeans | Rs. 1099

STATEMENT T-SHIRTS: While plain tshirts will always remain a wardrobe classic for men, Autumn/Winter 2014-15 celebrates quirky prints, unconventional finish, and pop tones that are labelled as statement tshirts. The t-shirt (above) by Pepe Jeans smartly juxtaposes clutter union jack print on tie and dye jersey.
You may also opt for printed, patterned and striped tshirts are treated with unconventional washes and dyes like the dip-dyed floral t-shirt by KOOVS.

 Dip dye T-shirt – KOOVS | Rs. 695


 Orange Statement Trainers – Adidas | Rs. 12999

STATEMENT TRAINERS: While most men already own a regular pair of trainers which adds a casual slant to any look, consider expanding your repertoire with this bolder orange statement trainers from Adidas. Menswear line is no longer afraid of pattern and colour and the same is embraced in footwear department and bold colour-block trainers are a modern must-own.
CUFFED PANTS: Shift in attitude towards traditional sportswear clothing with tapered leg and contemporary cuts have resulted in more refined variations of sweatpants. However, sweatpants are and will always be a casual piece. Invest in this slim and neat track pants from the house of GAS featuring side panel details.

DUFFLE BAG: Duffle bags for men were spotted at Burberry, Bottega Veneta, Bally and Brioni runways. Handbags are clearly no longer just women’s forte. Whether you’re going to office or to the gym, a big boxy bag would be smart and functional accessory to incorporate in your look. Opt for a bag that’s neither too big nor too small like the versatile black duffle bag from Wildcraft.

Camouflage Shorts – Fashionara.com | Rs. 1295
CAMOUFLAGE: The typical military prints get a modern and innovative makeover in quirky tones as in the camouflage shorts from fashionara.com. Don’t confine the camouflage pattern just to apparels and instead extend the print to your accessories by opting for a camouflage print shoes from Vans. Faus Pas alert: Don’t mix camouflage head-to-toe.

BLAZER WITH CONTRAST LAPEL: A well-fitted charcoal blazer is a timeless piece of clothing that every man should invest in. Investing in a charcoal blazer with contras lapel is a smart way to stand out in crowd while you’re still donning formal wear. Contrast lapel collars are one worth having in your sartorial arsenal
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