On a recent trip to Phoenix Market City Bengaluru, I stopped by at Zoiro, India’s first designer mens innerwear brand I had read about in MensXP. Unlike most mens innerwear labels that stock regular whites and blacks in their shelves, Zoiro breaks the monotony with vibrant hues and contemporary styles. Needless to say, I was greatly enthused with the merchandise I returned with from the store. Here are five reasons to shop Zoiro mens innerwear
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1. VIBRANT COLOURS

Enter the Zoiro store and vibrant hues in shelves immediately command your attention. The preppy colours cater to the needs of the fashion conscious men who yearn for more than just plain greys, navy and blacks.

Vibrant plaids on display at Zoiro store

Briefs in vibrant hues at Zoiro

2. COLLECTION RANGE

From preppy hues to more subdued styles, Zoiro has four different collection ranges – Trento, Denim, Savio and Lorenzo. Each line comes with different aesthetics and caters to different tastes and age group.

3. DENIM

Drawing muse from men’s natural love for denims, the premium innerwear label offers styles with denim inspired elements. The denim collection which also happens to be my personal favorite, comes with quirky styles where a brief has a digitally printed belt and denim printed details in vest.

4. QUALITY & COMFORT

The entire collection is a seamless combination of combed cotton and spandex which avoids unnecessary itchy inner labels. Further, the waist band provides additional softness, comfort and itch-free elasticity.

5. ITALIAN DESIGN

Having access to designer innerwear is no more just a women’s thing; men can have a smile at last with Zoiro collection range designed by team of designers in Italy – the Mecca of designing. Given the Indian sensibilities, the designs are vibrant without losing its subtlety. Also, the brand offers different patterns with combination of cut-profile-rise offering seamless fit.