Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Best Excuse Ever

DISCLAIMER: Based on a true story.

Every time she has to go out for the evening, she takes a long hard look at her wardrobe, shuffles through all her clothes, tries on a few and ends up sighing. “What should I wear? I don’t have any clothes!!” And even though her clothes fill up more than three-fourths of our wardrobe, we’ll never know why. The conclusion is always the same. She needs to shop. Shopper’s Stop is helping you do it. It’s 51% off. Rush to the nearest store before your next evening out.

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