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sustainable fashion

November 30, 2024

Purushu Arie’s Sustainability Sequence (PASS)
November 23, 2024

Purushu Arie’s Sustainable Fashion Affordability Paradox Loop
December 11, 2017

Fashion History: The Ancientwear We Still Adore
March 23, 2016

Synthetic Fur is a Setback to Sustainable Fashion

About

Purushu Arie transforms traditional garments into functional, stylish clothing for everyday life. An alumnus of NIFT New Delhi, Purushu Arie is the founder of India’s first exclusively ungendered fashion label, pioneering body positive, gender neutral Tamil streetwear. The brand is renowned for introducing the first tailored lungis and veshtis with elastic waistband and drawstring, redefining how the garment is worn. Blending innovation with Tamil street style, Purushu Arie champions inclusivity, celebrating individuality and diversity through each design.

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