Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Synthetic Fur is a Setback to Sustainable Fashion

giorgio armani fur

Image: Business of Fashion

Synthetic alternatives like faux fur is made from non-renewable petroleum-based products, such as nylon, acrylic and polyester, then treated with heat and chemicals to improve its look and feel.

hazards of faux fur
These industrial processes use three times as much non-renewable energy as real fur.

faux fur hazards

The petroleum industry accounts for the direct deaths of millions upon millions of living beings each year, from birds and sea mammals to the tiny microscopic beings that make up the backbone of ocean ecosystems.

pollution caused by faux fur

Faux fur end up in landfill and, just like petroleum-based plastic bags, can take up to 1,000 years to decompose. Larger wildlife can get entangled in plastic waste which can drown or starve them; they also eat it, which can cause painful deaths through intestinal blockage or rupture, or even longer, horrible deaths through starvation since they can no longer fit real food into their stomachs. And the same thing happens to tiny plankton, which are absolutely crucial to the health of the entire ocean. Even if your coat ends up in a landfill, the plastics can be washed into the water system as they break down, creating the same marine problems.

toxic impacts of faux fur
Washing fake fur may harm the environment, too. With every machine wash, says a 2011 paper for the Environmental Science & Technology journal, each garment releases an average of 1,900 tiny particles of plastic, which are then swilled into rivers, lakes and, eventually, the sea. These particles kill marine life and disrupt food chains.

synthetic fur pollution

Disposable fashion often relies on Third World sweatshop labour, paltry wages and toxic working conditions. The manufacture of fake fur doubles the risk of ill-health in workers due to the emissions of carcinogenic substances during production.

Faux fur unethical
Faux fur and fast fashion is promoting dependence on foreign oil and exacerbating child-labour issues in the Third World.


The bigger question that arises now is if natural fur is free of pollutants and other environmental impacts? NO! However, the industrial process that goes behind manufacturing faux fur is way too hazardous than natural fur. Natural fur is part of eco system, biodegradable, sustainable and renewable. REDUCE, REUSE and RECYCLE is the key to fight climate change!

natural fur is more ethical than faux fur

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1 Comment
  • KaD
    December 31, 2016

    He can do what he wants, I’m certainly not going to be buying any toxic petrochemical garbage that feels like a toilet brush after it’s first washing.

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