Purushu Arie saree

Ungender, Uncaste, & Unclass

arrow_downward Purushu Arie - Logo

Construct: Technical & Sustainable Upgrades Key silhouettes of Purushu Arie includes pre-tailored saris, vaettis, and lungis with quirky functional upgrades. SHOP Protect: Nature & Knowledge Purushu Arie remodels the inherent gender neutrality of traditional Indian silhouettes in contemporary outlook using the sustainable philosophies of reduce, reuse, and recycle. SHOP Destruct: Socio-Cultural Conditioning Purushu Arie’s art envisions an inclusive multi-cultural realm that values the odyssey of individuality achieved by timely destruction and reconstruction of the conventions of past. SHOP CONSTRUCT PROTECT DESTRUCT DESIGN TO Purushu Arie D-Ring Saree purushu arie checked lungi

Gender neutrality is the default settings involved in the origin of clothing. In 2017, Purushu Arie’s award winning fashion blog evolved into first of its kind exclusively ungendered eCommerce fashion label in India. Ungendered approach to fashion not only recognises gender non-binary but reaffirms the inherent fluidity of gender.

“Products do not have a gender identity, our minds do.” – Purushu Arie, TEDxChennai 2018
Ungender Unclass Uncaste
In a revolting contrast to fashion’s conventional exclusivity driven themes of elitist needs and wants, Purushu Arie draws inspiration from inclusive trickle up socio-cultural movements. Influenced by Madras streets, Purushu’s anti-class sartorial statements defy status quo to destruct and reconstruct the ever changing norms of mainstream. Ungender Unclass Uncaste Purushu Arie follows a trickle-up anti-class & anti-caste approach at times when casteism remains rampant in sartorial expressions & high-fashion narratives in India almost entirely comes from the glare of savarnas. With a framework of educate, agitate, and organise, Purushu stitches together stories from diverse cultures that are indigenous to India. Ungender Unclass Uncaste Educate, Agitate, & Organise to defy conventions.

madraswear ABOUT CONTACT BLOG PRESS CONNECT INCLUSIVE INTERSECTIONAL FASHION Purushu Arie TEDxChennai

8 responses to “Ungender, Uncaste, & Unclass”

  1. Rocky Kimes avatar
    Rocky Kimes

    As a bigger male, I really don’t think genderless clothing works on us. Not that we can’t or shouldn’t do it, but it is much more effective on a slim build. Just my two cents.

    1. Akshay Dawar avatar
      Akshay Dawar

      A great write up but some how I also agree with Rocky. And as said in the article that its all in the mind. Rest it all depends upon individual to individual and their thinking.

  2. ARGHADEEP DATTA avatar
    ARGHADEEP DATTA

    It is tough to implement genderless clothing for men. That is what I feel.

  3. Peter P avatar
    Peter P

    I must say, I really like all articles on your blog, and it make sense and logical points.
    Looking for more information on Genderless clothing , and interested to know how much it will be acceptable

  4. Mr molan avatar
    Mr molan

    Nice article thank you very much for your good information.

  5. Jameswon avatar
    Jameswon

    It’s a very unique combination of fashion. I never see that kind of look. But it looks amazing.

  6. jhon smith avatar
    jhon smith

    I should say, I truly like all articles on your blog, and it bode well and coherent focuses.
    Searching for more data on Genderless garments , and intrigued to realize the amount it will be satisfactory

  7. John Anderson avatar
    John Anderson

    I should say, I genuinely like all articles on your blog, and it look good and intelligible core interests.

    Looking for additional information on Genderless pieces of clothing , and interested to understand the sum it will be acceptable

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