Purushu Arie was founded as a fashion blog in 2009 while Purushu was studying fashion design at NIFT New Delhi. In 2017, Purush Arie's blog evolved into India's 1st exclusively ungendered clothing label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018. Purushu's signature silhouettes include tailored lungis and saris. Purushu Arie designs with the ethos of sustainable intersectional inclusivity that defies gender, caste, & class status quo.
arrow_downwardConstruct: Technical & Sustainable Upgrades
Key silhouettes of Purushu Arie includes pre-tailored saris, vaettis, and lungis with quirky functional upgrades.
SHOP
Protect: Nature & Knowledge
Purushu Arie remodels the inherent gender neutrality of traditional Indian silhouettes in contemporary outlook using the sustainable philosophies of reduce, reuse, and recycle.
SHOP
Destruct: Socio-Cultural Conditioning
Purushu Arie's art envisions an inclusive multi-cultural realm that values the odyssey of individuality achieved by timely destruction and reconstruction of the conventions of past.
SHOP
DESIGN TO
DESTRUCT
PROTECT
CONSTRUCT
Ungender
Unclass
Uncaste
Gender neutrality is the default settings involved in the origin of clothing. In 2017, Purushu Arie's award winning fashion blog evolved into first of its kind exclusively ungendered eCommerce fashion label in India. Ungendered approach to fashion not only recognises gender non-binary but reaffirms the inherent fluidity of gender.
"Products do not have a gender identity, our minds do." - Purushu Arie, TEDxChennai 2018
Ungender
Unclass
Uncaste
In a revolting contrast to fashion's conventional exclusivity driven themes of elitist needs and wants, Purushu Arie draws inspiration from inclusive trickle up socio-cultural movements. Influenced by Madras streets, Purushu's anti-class sartorial statements defy status quo to destruct and reconstruct the ever changing norms of mainstream.
Ungender
Unclass
Uncaste
Purushu Arie follows a trickle-up anti-class & anti-caste approach at times when casteism remains rampant in sartorial expressions & high-fashion narratives in India almost entirely comes from the glare of savarnas. With a framework of educate, agitate, and organise, Purushu stitches together stories from diverse cultures that are indigenous to India.
Educate, Agitate, & Organise to defy conventions.
CONNECT
madraswear
ABOUT
CONTACT
BLOG
PRESS
INCLUSIVE INTERSECTIONAL FASHION
As a bigger male, I really don’t think genderless clothing works on us. Not that we can’t or shouldn’t do it, but it is much more effective on a slim build. Just my two cents.
A great write up but some how I also agree with Rocky. And as said in the article that its all in the mind. Rest it all depends upon individual to individual and their thinking.
I must say, I really like all articles on your blog, and it make sense and logical points.
Looking for more information on Genderless clothing , and interested to know how much it will be acceptable
I should say, I truly like all articles on your blog, and it bode well and coherent focuses.
Searching for more data on Genderless garments , and intrigued to realize the amount it will be satisfactory
This website uses cookies to analyse traffic, and serve personalised ads and services. Privacy PolicyAccept
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Rocky Kimes
As a bigger male, I really don’t think genderless clothing works on us. Not that we can’t or shouldn’t do it, but it is much more effective on a slim build. Just my two cents.
Akshay Dawar
A great write up but some how I also agree with Rocky. And as said in the article that its all in the mind. Rest it all depends upon individual to individual and their thinking.
ARGHADEEP DATTA
It is tough to implement genderless clothing for men. That is what I feel.
Peter P
I must say, I really like all articles on your blog, and it make sense and logical points.
Looking for more information on Genderless clothing , and interested to know how much it will be acceptable
Mr molan
Nice article thank you very much for your good information.
Jameswon
It’s a very unique combination of fashion. I never see that kind of look. But it looks amazing.
jhon smith
I should say, I truly like all articles on your blog, and it bode well and coherent focuses.
Searching for more data on Genderless garments , and intrigued to realize the amount it will be satisfactory
John Anderson
I should say, I genuinely like all articles on your blog, and it look good and intelligible core interests.
Looking for additional information on Genderless pieces of clothing , and interested to understand the sum it will be acceptable