Purushu Arie was founded as a fashion blog in 2009 while Purushu was studying fashion design at NIFT New Delhi. In 2017, Purush Arie's blog evolved into India's 1st exclusively ungendered clothing label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018. Purushu's signature silhouettes include tailored lungis and saris. Purushu Arie designs with the ethos of sustainable intersectional inclusivity that defies gender, caste, & class status quo.
The term intersectionality was coined by black feminist scholar KIMBERLE WILLIAMS CRENSHAW.
INCLUSIVE INTER SECTIONAL FASHION
MALINI & VINOTH Photography: A KUMARINCLUSIVITY
Intersectional inclusivity observes intersections of identities in a matrix of privileged & marginalised. Example: Gender, class, caste, age, appearance, sexuality etc combine to create overlapping and interdependent systems of privileges and disadvantages leading to disparities in representation.
INDIVIDUALITY
A standpoint is an individual's unique world perspective. Standpoint influences an individual's societal constructs. Inclusivity of standpoints is key to destruct rigid socio-cultural conditioning and norms.
REJECT norms & RESIST oppression NON CONFORM
equality liberty fraternity
pre-stitched VETTI/ VESHTI
YIN & YANG
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FROM ₹2,299
WAISTBAND & POCKET attached
Just discovered your blog and bookmarked it!
I love how clean and modern your blog is.
Totally loving the vibe and the motion inside your blog, so unique!
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Erik
I’ll like to buy but im not sure if you do guys do shipping to mexico.
INXSKY
Just discovered your blog and bookmarked it!
I love how clean and modern your blog is.
Totally loving the vibe and the motion inside your blog, so unique!
Brakehayden
wow love this design soo much keep up the good work
Anna
Woah fantastic collection
jennifer
good taste you have here
Suvojit Roy
Your outfit is so cute! The sweater looks so comfy.
S Mishra
All the looks you wore are so beautiful and edgy!