Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Kalaignar Karunanidhi’s Clothing Politics

For most Thamizhians, fashion and style is beyond the paid manufactured trends found in magazines. Veshti clad Thamizh men are more likely to ask, “What’s Gucci my nigga? What’s Louis my killa?” Thamizh Nadu is a unique place where more fashion trends have trickled up from the lifestyle of common man than the trends that have trickled down from elite class. The clothing of Dravidian politics was mostly simple but boasts rich heritage and history. The unique style statement of Dr. Kalaignar Karunanidhi was embedded with deep political statements. Kalaignar Karunanidhi’s clothing politics only added to his radical voice. Honouring the legacy of the stalwart Dravidian leader, here’s a walk through Kalaignar Karunanidhi’s clothing politics.


MGR with Periyar, Annadurai and M. Karunanidhi at a DMK meet in then Madras.

In front row (left to right): Annadurai, M. Karunanidhi, MGR and Periyar wearing veshti-sattai at a DMK meet in then Madras. Image: The Hindu


In Madras, the rulers often wore the humble white veshti and the opulent bespoke suits belonged to their bureaucrats. Crisp white shirt and veshti is the trademark fashion of men in Thamizh Nadu politics. Kalaignar continued this Dravidian legacy by adopting the kara border veshti-sattai as his political uniform.



Kalaignar Karunanidhi & MGR wearing black glasses

Kalaignar Karunanidhi & MGR wearing black glasses. Image: Newstm


Karunanidhi started wearing black glasses after he met with an accident in the late 1960s that damaged his left eye. The black glasses which he wore for more than half a decade was changed to amber brown upon his doctor’s recommendation just a few months before his demise. Coincidentally, Kalaignar’s long-time friend and eventual political rival MGR also wore black glasses. Together, the duo created unprecedented crazy for black goggles in Thamizh Nadu.



Kalaignar Karunanidhi and former Prime Minister of India, Shri. Atal Bihari Vajpayee

Alliance of the theist and atheist: Kalaignar Karunanidhi and former Prime Minister of India, Shri. Atal Bihari Vajpayee. Image: Rediff


Dravidian ideologues chose to wear the common man’s thundu, a traditional cotton towel with kara borders in protest against the caste prejudice involved in wearing shawl over the shoulders. From there on, towels/thundu emerged as the raging iconography of Dravidian politics that vehemently opposed Brahmanical supremacist hegemony. Everyone from Periyar, Anna, MGR, Kalaignar to contemporaries like Vaiko have worn towels over shoulders. Though Karunanidhi initially wore white thundu featuring kara borders, he later chose the yellow shawl which became a trademark of Kalaignar swag. In MGR ruled 1980s, more than 20 people were killed by the police in the baton attack and shooting in a series of protests led by PMK founder Dr. Ramadoss. Thamizh Nadu has never seen such a big struggle before. After the demise of MGR, Karunanidhi succeeded in the elections and negotiated with the Vanniyar Sangam leaders headed by Dr. Ramadoss, and eventually segregated Vanniyars among the Most Backward Caste community. Kalaignar Karunanidhi gave a 20% reservation to the community, and as gratitude to his social reform, PMK leader Ramadoss garnered Kalaignar M Karunanidhi with the yellow shawl. The colour yellow denoted the Vanniyar flag and Kalaignar Karunanidhi donned the yellow shawl since 1989.



Kalaignar Karunanidhi in black shirt

Kalaignar Karunanidhi in black shirt. Image: TOI


Symbolism was deeply embedded in Kalaignar’s clothing. Black shirts and flags were raging iconography of protest and anarchy in Thamizh politics. The colour black which was often associated with death, bad-luck and other things inauspicious, was encouraged by Dravidar Kazhagam found Periyar EV Ramasamy. Kalaignar Karunanidhi, a staunch rationalist and crusader of superstitions, proudly wore black shirt to mock and protest irrational forces.



karunanidhi in coat suit

M. Karunanidhi addressing the third meet of the International Conference of Thamizh Studies, inaugurated at the College de France in Paris on July 15, 1970. Image: The Hindu


It may be hard for the present generation to imagine Dr. Kalaignar in anything other than traditional white shirt, veshti, and yellow shawl he wore for several decades. However the five-time Thamizh Nadu chief minister also donned Western suits in early 60s and 70s especially when he travelled abroad to represent Thamizh Nadu on a global platform.



Karunanidhi wearing lungi Madras checks

Karunanidhi wearing Madras checks. Image: New18


The global Thamizhan was still rooted and grounded in the iconic Madras checks. Simple and comfortable lungis were integral part of Kalaignar’s leisurewear clothing.

  • 51
  • November 8, 2018

    Wonderful collection of pictures and a well-worded and researched article! Absolutely loved the usage of ‘Tamizh Nadu’ 🙂 Keep up the great work Mr. Purushu.

  • jack
    February 1, 2019

    Thank you for sharing. I’m fascinated with your website.
    I am going to publish this to my facebook wall.

  • vinayaka
    April 26, 2019

    best pictures awsome

  • May 21, 2019

    Thanks to the awesome collection of blogs. I like this blog, it has a lot of information..
    Thanks & Regards
    Rahul Gupta

  • Myhoardings
    August 28, 2019

    Good Collections Photos

  • Qdot International
    October 5, 2019

    nice article.

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