Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

#AskPurushu – Party Dressing Queries feat. #JabongPartyShop

In association with #JabongPartyShop, I had an opportunity to interact with Twitter users and answered various queries related to Christmas and New Year party dressing. Here’s a roundup of some tweets from the live interaction session.

ON BUSINESS/FORMAL PARTY

TEXTURED NAVY BLAZER – SMOKESTACK

RED BLAZER – INVERN BY MONTEIL
PRINTED BLACK BLAZER – TOPMAN

ALTERNATIVE COLOURS

WHEN IN DOUBT

WINE & DINE

IN NO MOOD TO WEAR A DRESS

PRINTED JUMPSUIT – VERO MODA

GRAPHIC TEES FOR PARTY?

MAROON LEATHER JACKET – FABALLEY

PARTYING IN JEANS

STRIPE BLOUSE – TOPSHOP

MONOCHROME DRESS CODE

FROST YOURSELF IN SILVER

SILVER WEDGES – URBANE

FESTIVE IN DENIMS

RED SWEATSHIRT – FEMELLA

TONING DOWN SEQUIN JACKET

GREY PRINTED BLOUSE – TOM TAILOR

MEN’S BLAZER FOR NEW YEAR EVE

PRINTED BLAZER – CANARY LONDON

FASHION ICONS OF THE YEAR

BLAZER UNDER ₹2000

SOLID BLUE BLAZER – ZOBELLO

COMBATING COLD WEATHER

LBD WITH A TWIST

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