Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

2015 – The Year of Gender-Fluid Fashion

The menswear shows loudly calling for gender fluid fashion in 2015 had a major impact on society and culture. Read on to understand fashion’s amplified rebellion against gender-specific clothing.


Unlike sex, which determines an individual’s biological traits, gender notions are fluid social and cultural concepts that change with time. How we construct our gender identity with clothing today wasn’t the same throughout ages. Fashion wasn’t always strongly gender dependent like it is today. The gender scarred fashion statements of today are result of a long evolutionary process that was altered with various socio-political phenomenons over time. Until 18th century, both men and women preferred to wear long and decorative clothing. Though there weren’t many significant differences in clothing of men and women till 18th century, the evolution of clothing as a medium of gender expression and it’s relationship to social roles and status were clearly established over time.



Early human civilizations like Egyptian and Indus-Valley observed nudity as a very natural and acceptable concept. However, over the course of time, clothing has transcended to various socio-cultural expressions and nudity rules have been bent gender-wise as what’s acceptable and what’s not.



Fashion, a staunch reflection of our lifestyle mirrored the rising wave of gender equality and sexual revolution in a myriad of ways. Notions of gender equality, sexuality and beauty of human form were expressed with explicit trends, androgyny and even a protest-march catwalk at Chanel. From Hedi Slimane’s mono-boob dress exposing the nipple to Rick Owen’s taboo busting garments that gave a peek-a-boo of male genitals, the provocative fashion trends are an inherent reference to the rebellious and libertarian 1970s.



Some fashion trends merely go unnoticed while others hit you loud and clear. Going by the recent autumn/winter 2015 menswear collections, the message is loud and clear — androgyny is the new black. AW2015 runway shows announced the arrival of a new flamboyant retro sensuality that predominantly focused on the androgynous gender blending theme, breaking away from the omnipresent immaculate suiting and monotonous charcoal hues that dominated the menswear department for long. At the London collections, men’s British label Burberry Prorsum offered flamboyant mirror patterns using the Indian Kutch embroidery technique, while British fashion designer Todd Lynn’s models challenged the depiction of masculinity. Their waif-thin bodies and long black hair would definitely earn them a place in a retro rock band.



Androgynous clothing expression in fashion is just a reflection of the onging social revolution that frees an individuals from these gender rules. The gender revolution widens up to celebrating personal choices & freedom devoid of gender specific judgements. Fashion’s androgynous vision shuns gender specific norms while still being inclusive to every sex – male, female, transsexual and other self-identified classifications.

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