Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Nike Tiempo 94 launch with Marco Materazzi in Mumbai

May 25th 2014 offered a stunning Champions League final which also marked Real Madrid’s incredible La Decima feat. However, for me the football fever began few hours earlier in the evening at the launch of Nike TIEMPO 94 collection by Italian World Cup scoring football legend Marco Materazzi in Mumbai. In an exclusive session in a “Locker room” setting, Marco Materazzi showcased the latest football innovations for summer 2014 and spoke about his passion for sneakers! The football legend’s witty humour was very much evident when the Vice President & General Manager of Nike India, Mr. Bob Coombes, introduced and talked about various accomplishments and fame of the Italian defender while Marco concluded the list whispering **head-butt**

 Marco Materazzi in conversation with Mr. Bob Coombes

While talking about his love for sneakers, Marco Materazzi also revealed that he owns a mind-boggling 2000 pair of sneakers and Jordan 11, his favourite pair happens to be one of the three sneaker tattoos in his arm! Marco also hinted at Cristiano Ronaldo to be the player to be watched out in FIFA 2014 given his incredible form and techniques. When asked about Marco’s association with Nike, he replied saying that other brands are what Nike was 10 years ago, Nike is different!

 Marco Materazzi talks about his love for sneakers
Marco at Nike TIEMPO 94 launch in Mumbai

I was also introduced to Nike India’s latest footwear summer collection. This latest lifestyle range of Tiempo will add a pop of colour to your wardrobe this season. The Nike classics promise of comfort, design and colors thus reinventing each classic with technology to reflect modern day demands.

The latest Nike TIEMPO ’94 MID, true to its DNA, is high on performance and craftsmanship and honors its legacy with premium leathers, a versatile style and gradient colors. Another offering from the Tiempo brand family this season includes the Nike TIEMPO TRAINER MID.

(From left to right) Nishant Nayyar, Marco Materazzi, Kshitij Kankaria and Purushu Arie
Nike FIFA 2014 jerseys on display in the arena
Myself with my favorite electric blue Tiempo sneakers. Wearing: Blue Blazer from Sammydress.com (worn here) , Engineered stripe shirt designed by a friend, navy harem pants and black sneakers.
Photo Credits: Sukhneet W Gujral
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