Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

5 reasons to shop at Louis Philippe this season

Off late, my curiosity for retail fashion segment has escalated like never before. It’s an industry where designers are thrust into an environment of controlled creativity; constraints that offer an unparalleled opportunity for innovation in quality and design. Louis Philippe is one of those few Indian retail brands which have consistently delivered for the evolving Indian gentleman’s quality and aesthetic preferences. I recently walked into the Louis Philippe store in Oberoi Mall, Goregaon for a preview of their latest AW13 collection and was greatly enthused with the contemporary, expressive and flamboyant clothing that was offered.


From tonal outfitting to bright details, the collection integrates the hottest trends of the season. The collection comes alive in cutaway shirt collars, speckled turtle neck sweaters and woollen scarves that are printed and woven in ethnic motifs. The colour palette consists of rich Bordeaux, ivy green, electric blue, mellow yellows and purples to jewel tones and classic greys.

Trendy – A look from Louis Philippe AW2013 ad campaign featuring tonal dressing look, also incorporating bright red highlights in the printed sweater.
Printed shirts and bright sweaters on display at Louis Philippe store in Oberoi Mall, Goregaon, Mumbai


Be it a simple highlight stitch on a subdued fabric or a strategically placed logo or a functional pocket or an elbow patch – the actual essence of any piece of clothing lies in details. Louis Philippe AW 2013 garments ranks high on quirky details that’ll make you want to own one.


One of the inspirations of Louis Philippe AW 2013 collection is circuit of the Americas, a motor racing circuit near Austin, Texas. This particular range is my personal favourite. The collection offers young and energetic sport shirts, racing inspired polo shirts, sport chinos and accessories in unpretentious vintage motorsport style.



From classic suits to urban shirts inspired by active wear, Louis Philippe AW13 collection has something to offer for everybody. The collection boasts four different inspirations –

ESCAPE TO ANDES – Inspired by ethnic influences from great tropical wilderness, scenic treks and exquisite textiles of Peru
STREETS OF SAN FRANCISCO – Inspired from the urban lifestyle and the streets of the San Francisco bay area. The look is very urban, light and influenced by active wear.
DEER VALLEY DIARIES – Scotland meets Ivy league in this varsity inspired range which combines preppy collegiate aesthetic with an irreverent take on the Scottish traditional attire.
CIRCUIT OF AMERICAS – The motor sport inspired collection that I mentioned above.


No look is complete without the right accessories. Louis Philippe offers a wide range of shoes, bags, ties, socks and other mens accessories thereby giving you an absolute shopping experience.

Accessories on display at the store.

On that note, here is a bonus 6th point on why you should shop from Louis Philippe this season,


I was amused to not find those annoying store assistants who follow me everywhere like I’ve come to plant a bomb in their store! I could move around freely, take a good look at the collection and could always ask for help from the assistants when required.

1 Comment
Leave a Comment:

This site uses Akismet to reduce spam. Learn how your comment data is processed.