Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Research Findings on Indian Fashion Bloggers

Now.. Any guesses on how many blogs have the word ‘style’ in their title name? LOL!

P.S. The data has been collected from In-FB directory, Blogger Diaries, other reliable resources and a lots of stalking over various blogs, FB pages and twitter accounts!
  • July 16, 2012

    Awesome post. looks like u put in a lot of work researching! 🙂


  • July 17, 2012

    wow, thats awesome research, totally impressed!

  • July 19, 2012


    as a blogger who alsom blogs about fashion(and NOT a total fashion blogger!!) , i really find the data to be concurrent with my thoughts on indian fashion blogging 🙂


  • June 15, 2013

    Good post and interesting findings.
    Loved it.

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  • Stella Mary
    September 22, 2018

    Wonderful information. I just loved what the charts are sharing. Great data. Thank you for sharing.

  • July 6, 2019

    fantastic blog post its really i got more imformation about fashion, you are good researcher in fashion and you have worked very good thanks for sharing us

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