Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Surface Development – Knee length boots

Late designer Lee Alexander McQueen’s Autumn/Winter 2009 show literally changed the way I looked at Houndstooth pattern. The models with white make up, huge lips were clad in black, white and red houndstooth pattern. The show till date remains as one of my all time favourite and the houndstooth pattern has been struck up in my head since then.

It inspired me to design a shoe for one of the surface design techniques assignments that I had received in college last semester. I designed a knee-calf length boots with black and white houndstooth pattern and fur detailing.

The surface of the shoe involved the following techniques:
1. Houndstooth Pattern
2. Pile work
3. Braiding

The surface development:

Houndstooth Pattern (2-2 twill weave)
Pile work using red feather yarn
Braiding (black flat cotton yarn)
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