Purushu Arie was founded as a fashion blog in 2009 while Purushu was studying fashion design at NIFT New Delhi. In 2017, Purush Arie's blog evolved into India's 1st exclusively ungendered clothing label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018. Purushu's signature silhouettes include tailored lungis and saris. Purushu Arie designs with the ethos of sustainable intersectional inclusivity that defies gender, caste, & class status quo.
RED CROP TOP
RED CROP TOP
CHOKE COLLAR
CHOKE COLLAR
BELL SLEEVE BLOUSE
BELL SLEEVE BLOUSE
BEYOND BINARY
BEYOND BINARY
Beyond Binary envisions birth of non-conforming pluralist energy in a collectivism setting. Absolute opposites of dualism synchronize a spectrum that isn’t binary anymore. Binary perspective of black and white is merely polar ends of a larger spectrum shaded in greys. Purushu Arie’s capsule collection is a confluence of binary opposites that alters absolutist thought dimensions. Curves and angular lines, pinstripes and ruffles, functionality and vanity, femininity and masculinity – all elements come together in plurality to shape the label’s post-Genderism aesthetics.
Set in neither day nor night, Chennai based fashion photographer Rajesh Thanikachalam captures a gender transitional visual narrative concluding at the nightfall. Starring non-binary filmmaker Shailaja Padindala, Beyond Binary captures the fluidity of gender through gender neutral clothes designed by Purushu Arie.
Model: Shailaja | Photo: Rajesh Thanikachalam | Costumes: Purushu Arie
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Esha
Great content, Keep up the great work!!
saree
Wow. Amazing. So stylish and beautiful.