Goodbye Supermodels, Hello Role Models! This Fashion Lookbook Features Real Life Women Achievers
Fashion brands have often made headlines about how their models look shockingly thin or way too young. For a change, Indian heritage brand Shades of India decided to shoot their lookbook featuring real life women achievers who belong to diverse career backgrounds, age groups and body types. The lookbook which stars an artist, documentary filmmaker, media person, art curator and social worker not only celebrates diversity but also equates beauty with brains. May be this has to do with the rising wave of feminism, partly combined with fashion industry’s attitude in becoming increasingly inclusive of women who represent different sects of society. In a way, these models also reflect the intellectual clothing which relies on subtle and smart details.
ANJUM SINGH – ARTIST
PRAVEEN NAIR – CHAIRPERSON & TRUSTEE AT ‘SALAAM BAALAK TRUST’
DIVYA COWASJI – DOCUMENTARY FILMMAKER
DEVNA DWIVEDI – HEAD OF OPERATIONS & PROGRAMMING, NDTV INDIA
BHAVNA KAKAR – CURATOR, WRITER & ART CONSULTANT
These women don’t fit the conventional supermodel mould but are an inspiration in real life. After all the purpose of look books and ad campaign is to make the consumer think, “Oh! That’s what I want to look like. That’s who I want to be.” Shades of India got this one bang on!
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