Brocades

August 18, 2011

Jamdani and Brocade weaving at Banaras

About

Purushu Arie pioneers innovative, gender-fluid, and body-positive Tamil street style. An alumnus of NIFT New Delhi, Purushu Arie is recognised as the founder of India’s first exclusively ungendered fashion label. The brand’s signature styles include anti-slip lungis, vettis/veshtis, and tailored handloom sarees with pockets. Blending innovation with Tamil street style, Purushu Arie champions inclusivity, celebrating individuality and diversity through each design.

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Brocades

Jamdani and Brocade weaving at Banaras