Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

My fashion scrapbook!

Hello…I am Purushu, an 18yr old design aspirant, pursuing my graduation in fashion design at NIFT New Delhi. I am inspired by the artistic expression of fashion. I love bold silhouettes, intricate details, wacky cuts, quirky textures and bold colours.
As a  budding designer, I’d like this blog to be my expression of fashion and design. Hope you enjoy reading this fashion scrapbook where I’d write about my favourite collections, inspiring design elements, upload my fashion illustrations, styling and fashion photography and my design creations that I’ll be religiously doing for the rest of my life!


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