WIFW SS2012

About

Purushu Arie pioneers innovative, gender-fluid, and body-positive Tamil street style. An alumnus of NIFT New Delhi, Purushu Arie is recognised as the founder of India’s first exclusively ungendered fashion label. The brand’s signature styles include anti-slip lungis, vettis/veshtis, and tailored handloom sarees with pockets. Blending innovation with Tamil street style, Purushu Arie champions inclusivity, celebrating individuality and diversity through each design.

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Purushu Arie

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Hi there! 👋 Thank you for choosing to #WearYourFreedom with Purushu Arie. If you have any questions about orders, sizing, customization, or anything else, feel free to ask! We'll get back to you shortly.

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