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Thamizh Nadu

January 7, 2020

Costumes and Clothing of Keezhadi / Porunai River (Thamirabarani) Civilisation
November 9, 2018

Gender Neutrality of Traditional Thamizh Clothing
February 22, 2018

Class & Caste Politics of Ponnadai/Thundu (Shawl/Towel)
January 16, 2014

Vetti / Veshti in Thamizh Cinema

About

Purushu Arie transforms traditional garments into functional, stylish clothing for everyday life. An alumnus of NIFT New Delhi, Purushu Arie is the founder of India’s first exclusively ungendered fashion label, pioneering body positive, gender neutral Tamil streetwear. The brand is renowned for introducing the first tailored lungis and veshtis with elastic waistband and drawstring, redefining how the garment is worn. Blending innovation with Tamil street style, Purushu Arie champions inclusivity, celebrating individuality and diversity through each design.

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