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Most read men's fashion blog in India. Rated among best fashion bloggers in India. Fashion Designer, Illustrator, stylist and columnist.
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PURUSHU ARIE

FASHION BLOGGER | FASHION DESIGNER | ILLUSTRATOR | STYLIST | COLUMNIST

"Top 5 Fashion Blogs In India" - Blogadda

Purushu Arie is the pen name of R V Purusothaman, a fashion designer, illustrator, stylist and fashion blogger currently based in Chennai, India. Over the last 6 years, Purushu has established himself among the best fashion bloggers in India.

“Most influential blogger in New Delhi”

Hindustan Times, 2011

“One of the finest fashion bloggers in India today”

The Hindu, 2014

“…is set to change India’s men fashion scene”

The Indian Express, 2016

Purushu’s fashion blog was created in 2009 in order to record his journey as a fashion design student while studying at NIFT New Delhi. His blog was rated as the “most influential blog in New Delhi,” by Hindustan Times in 2011. Purushu’s blog is also listed among top fashion blogs in India by the likes of LinkedIN & Blogadda. Purushu Arie blog has been featured by various Indian published houses like GQ India, BuzzFeed, Hindustan Times, The Hindu, HT Brunch, Asian Age, Deccan Chronicle etc.

 

Purushu has collaborated with several leading retail and luxury brands in India including the likes of Van Heusen, Louis Philippe, Pantaloons, Indian Terrain, Arvind Brands, Raymonds, Lenskart, Wills Lifestyle India Fashion Week, Lakme Fashion Week, Jabong, Levnovo, Motorola, Starbucks, Zodiac, Zoiro, Zovi, Gillette, Shades of India and Paresh Lamba Signatures to name a few.

Apart from blogging, Purushu had written the official fashion show reviews for FDCI Designer Node magazine at Wills Lifestyle India Fashion Week from SS2012 to AW2013 season. He spent the summer of 2012 designing ecofriendly yoga range at FS Asia Marketing, Bangalore. Purushu worked as fashion designer with Lee Cooper team in Mumbai before relocating to Chennai in 2015.

 

Purushu’s expertise includes fashion illustration, draping, creative pattern making, garment construction, history of costume & trend forecasting and analysis. Purushu is deeply influenced by artistic expressin of fashion and his creative realm draws inspiration from Lee McQueen, John Galliano, Rei Kawakubo, Rick Owens, Gareth Pugh, Marc Jacobs, Viktor & Rolf, Tarun Tahiliani & Wendell Rodricks.

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WORK PROFILE

FASHION BLOGGER (2009-Present)
PURUSHU ARIE
FASHION COLUMNIST (2014-15)
THE HINDU
FASHION DESIGNER (2013-14)
LEE COOPER