"I was born on Vincent Van Gogh’s birthday, grew up with Vivienne Westwood’s anarchist ethos, revolutionised by Rei Kawakubo’s anti-fashion statements, and liberated by 70s rock n roll fashion."
- Purushu Arie
Purushu Arie is a gender neutral fashion designer, illustrator, stylist and fashion blogger currently based in Chennai, India. Rated among top Indian fashion bloggers, he has earned praise from the likes of GQ India, BuzzFeed, Hindustan Times, The Hindu, HT Brunch, Asian Age, Deccan Chronicle, Times of India etc.
“…IS SET TO CHANGE INDIA’S MENS FASHION SCENE”
"ALWAYS ONE TO GO BOLD"
- THE NEW INDIAN EXPRESS
- GQ INDIA
- THE HINDU
“ONE OF THE FINEST FASHION BLOGGERS IN INDIA TODAY”
Born in Chennai in a Telugu household, as a child, Purushu was exposed to varying perspectives attributing to the cultural diversity at Kendriya Vidhyalaya, IIT Chennai where he completed his schooling in 2008. At the age of 17, he relocated to New Delhi to pursue graduation in fashion design at National Institute of Fashion Technology, New Delhi.
Purushu is the founder of India's first gender neutral fashion label. He observes progress as an odyssey of individuality achieved by freedom of choice for self. Purushu's art celebrates individuality by proposing neutrality of gender, race, age, appearance and every other cultural differences and conditioning.
Purushu’s FASHION BLOG was created in 2009 in order to record his journey as a fashion design student. Purushu was soon invited by Fashion Design Council of India to write fashion show reviews at India Fashion Week. Ever since, Purushu has established himself among top Indian fashion bloggers & collaborated with several retail and luxury brands including the likes of Van Heusen, Louis Philippe, Pantaloons, Indian Terrain, Arvind Brands, Raymonds, Lenskart, Jabong, Levnovo, Motorola, Starbucks, Zodiac, Zoiro, Zovi, Gillette, Shades of India and Paresh Lamba Signatures.
Purushu served as menswear designer at Lee Cooper, Mumbai in 2013 and moved to Chennai a year later where he wrote fashion columns for India's national newspaper The Hindu. At the age of 26, Purushu went on to launch India's first gender neutral fashion label.
Purushu Arie’s clothing line not only celebrates neutrality of humanity but also patronages heritage handloom techniques and remodels traditional Indian costumes in cosmopolitan outlook for the functional needs of 21st century. Purushu Arie fuses sustainability philosophy of reduce, renew and reuse to craft artisanal pieces that questions status quo and celebrates freedom of personal choice devoid of gender, sex, sexual orientation, age, race and looks beyond the notion of binary gender system.
"We’re looking at a future where women and men live parallel lives and our clothing offers similar functions for everyone regardless of gender. Think about it... Like, why do men’s clothing chiefly feature pockets whereas women are made to carry handbags? Why is one gender made to dress for comfort while the other is expected to dress for vanity? Why is it socially acceptable for men to colour their hair but not their nails or lips? Who made these rules?"- PURUSHU ARIE