Purushu completed schooling in 2008 at Kendriya Vidhyalaya, IIT Chennai, and pursued graduation in fashion design at National Institute of Fashion Technology, New Delhi. Purushu’s award-winning fashion blog was created in 2009 in order to record his journey as a fashion design student.
Purushu served as menswear designer at Future Group (Lee Cooper), Mumbai in 2013 and moved to Chennai a year later where he contributed fashion stories for The Hindu newspaper. In 2017, Purushu launched India's first ungendered fashion e-commerce.