Purushu Arie was founded as a fashion blog in 2009 while Purushu was studying fashion design at NIFT New Delhi. In 2017, Purush Arie's blog evolved into India's 1st exclusively ungendered clothing label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018. Purushu's signature silhouettes include tailored lungis and saris. Purushu Arie designs with the ethos of sustainable intersectional inclusivity that defies gender, caste, & class status quo.
What else can breathe in verve like the magnificent aroma of morning coffee and opening the door to new beginnings? Designing costumes for a theatrical commercial was still a road not taken when Director Akshay Sundher reached out with a concept so sound that I was pleased to trust the magic of new beginnings. A new home unfurls a new chapter in life and Akshay strikingly narrates the genial expressions of love and relationships that turn a house into home.
Shiridi Shelters theatrical features actors Shivani Rai and Santhosh Prathap in lead, cinematographer Vijay Karthik Kannan’s clinical camera work, painstakingly executed art direction by Ramesh, Arun Raj’s soulful composition and costume design by Purushu Arie.
View ProjectJune 24, 2017
Fashion Design & Styling
