Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Shiridi Shelters

What else can breathe in verve like the magnificent aroma of morning coffee and opening the door to new beginnings? Designing costumes for a theatrical commercial was still a road not taken when Director Akshay Sundher reached out with a concept so sound that I was pleased to trust the magic of new beginnings. A new home unfurls a new chapter in life and Akshay strikingly narrates the genial expressions of love and relationships that turn a house into home.

Shiridi Shelters theatrical features actors Shivani Rai and Santhosh Prathap in lead, cinematographer Vijay Karthik Kannan’s clinical camera work, painstakingly executed art direction by Ramesh, Arun Raj’s soulful composition and costume design by Purushu Arie.

View Project

June 24, 2017


Fashion Design & Styling