Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued freelancing and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie blog evolved into India's first ungendered fashion label. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Himalaya Men

The beard icon of Tamil Nadu Vekkey & Purushu Arie in association with Himalaya Men incorporate November’s desaturated skies, plunking wet noise of water and the cold breeze into their own personal style… because nothing lasts forever, even cold November Rain.


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November 1, 2017


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