Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

3 Ways Fashion Brands Are Trying Hard to Look Gucci in 2018

1. Flora & Fauna Embroidery Patchworks

Since early 2010s majoritarian designers boasted how they’re hardcore minimalist and they found liberation in oneness – all that on backdrop of Normcore phenomenon, which in few years evolved into Athleisure with sportswear influences. Bold & colourful flora and fauna patchwork was the last element to be relevant in that design direction. But then, Alessandro Michelle happened to Gucci, and now several self-proclaimed Bollywood celebrity stylists to other heritage authentic labels are incorporating flora and fauna embroidery & patchworks to look as Gucci as possible. Their minimalism got Guccified – Flowers, honeybees, snakes are everywhere in 2018 clothing.

ROSES ARE RED,

SUIT MODIFIED IN BLUE,

TROUSERS ARE SHORTER,

& THEY THOUGHT WORLD WON’T KNOW?

 

STUNG BY #GANDI #COPY – SHAHID KAPOOR

 

 

2. Green & Red Combo

Gucci is an Italian luxury brand founded in Florence in 1921. It only comes naturally for the brand to position green and red colour combinations as a major branding identity. It only comes naturally to unoriginal minds to flood their collections with green-red combos. Trying hard to look G-U-C-C-I?

Congratulations Gucci! You got Forever21, a Los Angeles, California headquartered brand to wear the colours of Italy!

 

3. Multi-Coloured Stripes

Multi-coloured stripes on hems, collars, plackets, shoes, bags and other accessories – are a major Gucci 2018 revolution. But then stripes are stripes and stripes are easiest to replicate and getaway with. Hence, it’s the most copied Gucci element in 2018.

This iconic Gucci stripe tshirt inspired several others. Left: Gucci, Right Top: Pull & Bear, Bershka, River Island. Right Bottom: Topshop, Zara, Topshop

Guess even went on to copy the classic square ‘G’, the diamond-shaped repeating pattern with interlocking G’s!! Left: Guess, Right: Gucci

India’s serial copy cat desginer label Falguni Shane Peacock tried to play it clever only to be busted by Diet Sabya!

 

 

TURNS OUT, BIGGEST FASHION TREND OF THE YEAR 2018 ISN’T A STYLE BUT A BRAND – GUCCI! CONGRATULATIONS ALESSANDRO MICHELE, YOUR ART RULES THEIR FATE!

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3 Comments
  • July 26, 2018

    His art definitely rules ! But that spaceship copy is like a forced attempt to copy! Doesn’t even look that great. So is the drab Guess shoe . I like the bee and floral motifs and would jump to buy anything that sports them – but more in an inspired way than copied! Loved reading this .

  • Sumit Batra
    Reply
    September 21, 2018

    Nice post by you!!! Thanks for sharing your experience with us.

  • raman
    Reply
    October 1, 2018

    Nice and very informative post. Your opinion is more or less the same as main. Thanks! Thanks for your kind words! I’m glad to hear you liked the article and found a nice tip to try out., if you need help with anything, we’re here for you.

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