Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie launched exclusive gender neutral fashion line. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Athleisure Kurta – Upcycle Old Clothes

Athleisure Kurta by Purushu Arie | Photo: Rajesh Thanikachalam | Location: Thirsty Crow, Chennai


Used clothes taking up space in your drawer don’t always remain in donation worthy condition. Given the amount of resources it takes to make the clothes, it is unwise to throw them away too. Colour blocking is a cool way to upcycle old clothes and breathe in freshness to your wardrobe. Mismatching two or more used clothes can reconstruct a whole new colour blocked style. Cutting used clothes and stitching it with components of other old clothes – it’s something I did a lot ever since I learned tailoring in fashion school. Our used clothes carry our personality, character and memories – thereby making it more interesting to carry forward the old clothes onto newer styles.


purushu arie upcycled gender neutral green kurta


This gender neutral button-down green kurta was among the last samples I carried from my Beyond Binary collection. I upcylced the kurta by panelling it with used lime green tshirt to reconstruct a whole new Athleisure Kurta. It’s probably to do with the football World Cup. Spain, Portugal and a long list of four to six other teams I supported have all been knocked out. Regardless of the shockers, football world cup has made this summer lit af. Football has managed to bring together people and cultures in a world where international political diplomacy is rapidly degrading. Athleisure trend continues to roar this summer on backdrop of FIFA world cup. The word Athleisure has not only made it into dictionary but even on to the street hoardings of Bangalore and Chennai. Athleisure trend has managed to bridge sportswear with casual and formal wear, thereby providing immense freedom and versatility in dressing for our fast multi-faceted lives. Athleisure has successfully combined fitness, urban lifestyle needs and fashion trends into one complete lifestyle solution. Athleisure trend has found the patronage of both fashion and sports industry. FIFA world cup only seems to amplify the influence of athleisure fashion in our everyday lives. Athleisure is totally here to stay for now.


The green Athleisure Kurta is teamed with colour blocked trousers – made from used grey and green pants. The entire look comprising of grey, olive and lime green, displays an array of greens in harmony. Green stands for naturalist ethos – the need to reduce, reuse and recycle. Upcycling old clothes helps us to re-discover the foundations of nature and serenity. Green explores the notions of celebrating what’s natural.


Shop: Gender Neutral Athleisure Kurta
Left: Purushu Arie, photo by Rajesh Thanikachalam
Right: Anjana Jayaprakash, photo by Sneha Nair


In a pride flag, green denotes an individual’s natural choice of sexuality.


All images the above images were shot by Rajesh Thanikachalam (assisted by Thivakar) in solidarity with 2018 Pride Month featuring Chennai Fashion Bloggers (from left to right) Shiny, Shwetha, Neena, Purushu and Pavithra.

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1 Comment
  • Gaurav Bhatia
    September 5, 2018

    Your blog presents an interesting take on the renewal of old clothes. It is tune with the concepts dominating fashion circuits currently, which is handmade and wholesome. Moreover, today’s youth deserves luxury products that are made in India, but at par with international designs and styles. This is what drives us at Fellmonger- an online store for handcrafted leather shoes for men.

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