Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he was invited by FDCI to write official show reviews at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and wrote guest columns for The Hindu. In 2017, Purush Arie launched India's first exclusive gender neutral fashion e-commerce. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

What To Do When Brands Don’t Pay Bloggers In Time?

I’ve been a blogger for eight years now – which is probably seven years of running behind payments and probably one year spent into actual blogging. It’s rather usual for brands to delay the payments by a day or week or even two but it’s a different headache altogether when they don’t respond to your repeated enquiries over three months and even worse – come up with vague new payment timelines with every payment enquiry you make.

So what can be done when brands don’t pay bloggers in time?



Keep sending the mails. Don’t hesitate to follow up on twice a week basis or even daily basis if the delay extends to months.



Google up the agency’s CEO or founder or any other superior managers. Shoot an email explaining the situation.



In 2014, when I was working in Mumbai, I faced a situation with a Bangalore based media management company who ignored my emails for several months. I was left with no choice to put up the entire conversation on blog and tweeted the link to the company’s Twitter handle. IFB community retweeted that story followed by several other retweets. A phone call from the company’s founder woke me even before my 9-o-clock alarm next morning. Her exact words were: Please tell me how much I must pay to get the story removed from the web. I simply demanded my payment which was stalled for months and finally removed the story on her word. I felt bad that someone else, probably much older than me, probably much more experienced and renowned in her field of work… had to apologise to me for somebody else’s incompetence at work. The payout was credited within hours!!!! MAGIC!!!!



That’s the unfortunate last resort but you really don’t have much options when some big brands take independent fashion bloggers & freelancers’s time and effort for granted, and think they can get away with it.

Today brand-blogger collaborations come from few hundreds to millions. Regardless of budget, it’s an absolute shame that bloggers and freelancers even need to go begging what they rightfully earned.


Update: This article was listed among top 20 fashion blogs of the week by Independent Fashion Bloggers community. Read all the stories below:
Links à la Mode, Dec 7, 2017

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  • March 1, 2018

    Loving the content you are sharing with us.

    Keep it up!

    Love Support. 🙂

  • March 1, 2018

    Same situation happened with me in the past as well.

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