Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie launched exclusive gender neutral fashion line. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Reinventing Easter Fashion for Kids

Reinventing the self sometimes involves sauntering unexplored roads. The only time I wrote about kidswear styles in this fashion blog was when I shared kids fashion illustration back in fashion college days.

Kids Fashion Illustrations | © Purushu Arie

Kids Fashion Illustrations | © Purushu Arie

Blooming lilies and the sunny skies signal spring and the much loved kid’s festival; Easter. With the eggcellent celebrations round the corner, it’s time for some Easter egg hunts, chocolate bunnies, hot cross buns and some Simnel cake. And let’s not forget dressing up in vibrant hues of floral prints to mark the season of rebirth. After all it’s the day of Jesus Christ’s resurrection.

With Easter coming up, kids are bound to have some amazing parties marked on their calendars. To contribute to their fun and frolic, why not ornate our own little bunnies in colourful party dresses! Designer collection of kids’ party wear by Kidology, will definitely make their celebrations a lot more gala.

The following are some easy kids’ party dressing ideas that would definitely make your tiny tot stand apart!

Satin Bow Dress


A classic bow dress does full justice to the word melodrama. A sensational dramatic design combined in regal ruby hue, this piece boasts of timeless elegance and style. The elegant red bow add just the right amount of drama to this timeless kidwear silhouette.


Lily Dress


A perfect blend of simplicity and style, the dress is bound to make heads turn throughout the party, be it running around hunting for eggs or performing the traditional Morris dance. Paired with metallic silver ballerinas or black sequined bow peeps, Lily dress would be one of my absolute favourite picks this Easter.


Butterfly Dress


What symbolises ‘a new beginning’ better than a butterfly. A simple cut with a bold print instantly makes this piece an easy choice. Not only will it make her a treat to look at but also ensure her comfort throughout the merrymaking day. Club it with the Sequins Bow Soft Band to add that hint of bling and she is absolutely ready to go.

Russian Rose Shift Dress


The Russian Rose Shift Dress featuring black threadwork roses embossed on blush pink satin silk is a contemporary & quirky combination. The round high-neck makes it the perfect pick for those looking for sophistication. Worn with the Champaign Head Band, the Russian Rose Shift Dress will definitely put your child’s way ahead of everybody on the fashion curve.


Bougainvillea Cluster Dress


One look at this piece, and you may want to be 5 again. A sure shot fairytale look, the Bougainvillea Cluster dress is bound to make your girl feel like a princess. A stunning example of fit and flare, this one is unlike any other I have seen in a very long time. Complement this piece with the Marine Coat Head Band and the Flower Clasp Chain bag to complete the look with finesse.


Scooter Print Shirt


Why let our tiny gentlemen feel left out. The perfect pick to radiate the dreams & desires of young boy, the scooter printed shirt is a fresh change from the run-of-the-mill plaids and stripes, the classic black vest renders the quintessential English charm. Team up the set with a traditional 20th century beret from Kidology to complete the look.


Block Print Shirt


A contemporary take on the traditional shirt and vest look, the block print shirt will make your boy an instant attraction at all the fancy Easter parties. The combination of indigo vest and statement white buttons adds just the right amount of formal to the attire. Team it up with a pair of classic white trousers along with the trendy Dalmatian shoes, and he’s good to go.


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