Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie launched exclusive gender neutral fashion line. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

An Obituary For Gendered Fashion & Style

I am writing after a prolonged blogging vacation and I’ve returned to break some brilliant (or tragic?) news for you. Rumours spread like wildfire when Alessandro Michele displayed pussy-bow blouse for men on Gucci runway. It was obvious when men flaunted crop tops on Instagram. In case it still didn’t ring a bell, here it goes – End of 2016 marks the demise of gendered fashion & style.


It is important to not confuse gendered fashion with sex specific piece of clothing itself. A skirt or a shoe may be specifically constructed for a woman’s or a man’s body. However, the gender tag of whether a skirt or shoe is masculine or feminine is dead. A skirt, a shirt, a pair of sneakers, a statement necklace… they now belong to every gender identity.







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