Purushu's award winning fashion blog was founded in 2009 while studying fashion design at NIFT New Delhi. At the age of 19, he wrote show reviews for FDCI's Designer Node dailies at India Fashion Week, New Delhi. Following a stint as menswear designer at Future Group (Lee Cooper), Mumbai in 2013, he relocated to Chennai where he continued blogging and authored fashion columns for The Hindu newspaper. In 2017, Purush Arie launched exclusive gender neutral fashion line. Purushu spoke about gender neutral revolution through fashion at TEDxChennai in March 2018.

Gender Roles, Feminism, Lisa Haydon… Code RED!

What else is trending right now? Red. A red shirt to be particular. Following the minimalist resurgence of post-recession era in late 2000s, the fierce colour was reduced to Valentine’s Day outfit in favour of nudes, blues & whites for larger utility scene. However GQ India’s latest issue places a classic red shirt in centre of their Spring/Summer trend spread, thereby marking the return of bold decisions.



Bold Red Shirt – Spring/Summer 2016 Menswear Trend

Speaking about bold decisions, Lisa Haydon gave an audacious interview yesterday and it certainly didn’t go well with the infamous feminists of Twitter. In response to the query asking if feminism is often misconstructed, Lisa opened the hornet’s nest by claiming, “I don’t like the word feminist. I don’t think women trying to be men is feminism.”


Lisa Haydon is entitled to her choice to like or dislike the word “feminist”. The real question – is feminism often misconstructed in our era? If PC is hailed for claiming that only reason she needs a man is to produce babies & Tiger Shroff is criticised for desiring a wife who can take care of home… of course, several modern feminists often misconstruct the classic feminism.


“Women have been given these bodies to produce children, and the spirit and tenderness to take care of people around us. I don’t want to be a man,” Lisa clearly refers to biological role than social ones by embracing motherhood with pride. Lisa Haydon goes on to add, “One day I look forward to making dinner for my husband and children. I don’t want to be a career feminist.” Lisa was accused of advocating gender roles here but seriously… it’s her personal choice if she is looking forward to making dinner for her family and priorities family over career. It’s not the duty of a random feminist hiding behind a computer screen to moral police and make choices for Lisa Haydon.


Be bold like red. Be neutral like grey. Be open to change like fashion trends. The trendy red and grey separates, designed & constructed by myself aims to look beyond gender constructs of masculinity and femininity. The look rejects what’s perceived as masculine or feminine. It shuns & dismantles the ideas that tag a certain appearance or behaviour as masculine or feminine. Gender expressions are actually the result of constant negotiations between an individual’s sense of self and the feedback acquired through social interactions that are constantly subject to change.


We are fed with ethics and morals that teach us to pursue socially acceptable gender-specific activities. If not for the social expectations and pressure, a male child’s inclination towards pink is otherwise just as normal as a female child’s interest in athletic activities. This gender neutral outfit reflects the ongoing social revolution that frees individuals from gender constructs. It shuns gender specific norms while still being inclusive to every sex – male, female, transsexual and other self-identified classifications.


Purushu Arie red shirt grey grousers gender neutrla men's street style indian fashion blogger

Gender neutral clothing as an expression to fight gender dichotomy


The gender revolution widens up to celebrating personal choices & freedom devoid of gender specific judgements. Freedom of expression. Freedom of choice. Freedom from patriarchy. Freedom from matriarchy too. A little research and study will reveal that feminism doesn’t have a clean history like feminists want you to believe. But that doesn’t take away the magnanimous achievements and contributions of feminist movements in empowering women. Everything including feminism has its own pros and cons. It shouldn’t matter if an individual identifies as a feminist or not. What really matters is if a person is sexist or not. There are feminists who are sexist. There are people who do not identify themselves as feminist and yet oppose sexism.


Gender norms of masculinity and femininity are a two edged sword that subjects both men and women to social stigma and pressure. It’s blatant sexism when few feminists claim that an individual isn’t capable of rational judgement on gender dichotomy because of biological sex. Experiences apart but thoughts sprout from the mind, not genitals. Some gender roles are decided by biology and many other gender roles are simply social constructs. It’s our duty to let go of sexist social constructs and proudly embrace biological roles for equitable coexistence of sexes. Our biological differences only make us different, not superior or inferior to the other.


Purushu Arie Red Shirt Grey Trousers Gender neutral Mens Street style Indian Fashion blogger

Costume Design & Styling – Purushu Arie

Photographs by KumAr Photography

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